Product Marketing Manager - Research Solutions
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
About the Role
The Product Marketing Manager - Research solutions for Lumivero’s portfolio of solutions for academic, consumer and market research, including qualitative data analysis, reference management and student experience. This individual will play a critical role in connecting our research solutions with the needs of our users. This role involves collaborating with cross-functional teams to craft compelling product messaging, support product launches, and drive growth initiatives.
This role will serve as the bridge between Product, Marketing, Customer Success, and Sales, ensuring that product value and positioning are effectively communicated across all channels and content. The ideal candidate will be highly organized, with strong project management skills to lead marketing initiatives and campaign execution.
Key Responsibilities
- Product Messaging & Content Creation:
- Develop clear and compelling product messaging that resonates with target audiences, differentiating Lumivero’s tools in the market.
- Lead the development of, and maintain, a library of product content, including website copy, demos and webinars, sales collateral and more.
- Create the positioning and messaging strategy for communications and content in support of product launches and releases.
- Work with creative and content teams to produce engaging visual and written assets that support demand generation, customer engagement, and product education.
- Partner with Product, Release Operations, and Marketing teams to support the successful launch of new features and products within the qualitative portfolio.
- Develop and execute go-to-market plans, including campaign strategy, launch timelines, and deliverable creation.
- Support internal enablement by equipping teams with the right messaging, content, and training to effectively communicate product value.
- Work closely with Product Management to analyze the customer lifecycle and identify opportunities to improve the in-platform user experience.
- Conduct data-driven reviews to uncover gaps in the user journey, focusing on growth opportunities through acquisition, expansion, and retention strategies.
- Collaborate with Customer Success to collect feedback, identify recurring challenges, and develop resources to improve user outcomes.
- Serve as the voice of the qualitative product user within internal teams, ensuring their needs are addressed in product development and marketing strategies.
- Support Demand Generation and Campaign Marketing teams with product-focused messaging for lead acquisition and engagement campaigns.
- Partner with Engineering and Product teams to ensure accurate, up-to-date technical documentation and messaging.
Go-To-Market and Product Launch Management:
User Experience & Growth Initiatives:
Cross-Functional Collaboration:
Required Skills and Experience
- Bachelor’s degree in marketing, business, or a related field.
- 5-10 years of experience in B2B product marketing or technical content marketing, preferably within SaaS or data analytics.
- Proven ability to translate complex technical concepts into user-friendly content.
- Experience working directly with Product, Engineering, and Customer Success teams to align strategies and deliverables.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Familiarity with qualitative research, data analytics, or statistical software tools is a strong plus.
- Data-driven mindset with experience in user behavior analysis, A/B testing, and growth-focused initiatives.
- Excellent communication skills and a collaborative approach to working across teams.
Preferred Skills and Experience
- Experience in the research, education, or data analytics industry.
- Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics, Tableau).
- Hands-on experience with qualitative tools and platforms (eg.NVivo, Citavi, Tevera, etc).
Benefits
- Annual base salary is $130,000 - $150,000, depending on qualifications.
- An annual performance-based bonus to recognize personal excellence.
- Annual tech stipend to get what you need to do your best work.
- Flexible, remote first work environment and a diverse, global team.
- Opportunities for career advancement as Lumivero grows.
Help Transform Our World with Powerful Insights – Join Our Team!
At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!
Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve.
Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Lumivero is an E-Verify Employer. You can review the E-Verify Poster. Lumivero is committed to supporting individuals requiring accommodation in the application process.
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