Product Marketing Manager
People.ai is an AI-powered foundational data platform that helps customers unlock go-to-market success & growth by providing teams with solutions built specifically for their needs. Providing enhanced pipeline visibility, more actionable insights, and a single source of truth for all sales activities. People.ai’s unique dataset, consisting of trillions of sales activities, millions of deals, 160 million business contacts, and 69 approved patents related to AI-based business insights, sets the company apart. Companies such as Verizon, IBM Red Hat, Snowflake, Zoom, and Palo Alto Networks rely on their enterprise-ready, patented AI technology.
At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness, and critical thinking to activities that matter most in their professional life, the more effective a professional they become. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving change and growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own.
As a Product Marketer at People.ai, you will play a pivotal role in launching and driving the adoption of our AI-driven sales solutions. You’ll collaborate across Product, Sales, and Customer Success to develop compelling messaging, create high-impact content, and engage directly with customers to showcase the value of our technology. Your work will directly influence go-to-market execution, ensuring that sellers, marketers, and revenue leaders clearly understand how People.ai accelerates revenue growth.
Responsibilities:
- Product Marketing: Assist in crafting and executing go-to-market strategies for new product introductions (NPI).
- Product Launches & Releases: Collaborate with cross-functional teams to support successful product launches.
- Messaging & Positioning: Develop clear, compelling messaging that aligns with People.ai’s unique value proposition.
- Content Creation: Produce a variety of content, including one-pagers, slides, demo tours, blogs, and FAQs, to drive product awareness and adoption.
- Product Newsletter: Draft and distribute a quarterly product newsletter to keep internal and external audiences informed.
- Beta Program Engagement: Work closely with customers during beta programs to collect insights that shape product positioning and messaging.
- Explainer Videos & Demo tours: Develop engaging product explainer videos and demo tours to simplify complex AI-driven concepts.
- Write product-specific blogs and campaigns to drive awareness, adoption, and engagement.
- Customer Case Studies: Interview customers and create compelling case studies showcasing the real-world impact of People.ai solutions.
Requirements:
- 5+ years experience in product marketing or closely related experience
- Ability to craft compelling positioning and thought leadership content
- Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks
- Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
- Strong communication and writing skills and ability to work across business lines, presenting to and working with stakeholders
- Exceptional team player with proven ability to work with and influence cross functional teams
- Strong understanding of sales and revenue operations personas, their workflows, and their key challenges.
- Experience working cross-functionally with Product, Sales, and Customer Success teams to drive adoption and alignment.
- Comfort in a fast-paced, high-growth startup environment, balancing multiple projects with tight deadlines.
- Familiarity with AI & sales tech and how they impact GTM teams.
- Experience building demo tours with products like Storylane
- Experience supporting sales enablement initiatives, including playbooks, talk tracks, and competitive intelligence.
- Data-driven mindset—able to analyze adoption metrics and adjust marketing strategies accordingly.
Nice-to-Have Skills:
Headquartered in San Francisco, CA, People.ai is backed by Y Combinator and Silicon Valley’s top investors, including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital. People.ai is listed in the top 20 percent of Inc 5000 companies, is a regular leader in our key categories on G2, and is on the Forbes list of America’s Best Startup Employers. For more information, please visit www.people.ai.
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A reasonable estimate of on-target earnings (OTE) is $90,000 to $135,000. Additionally, regular employees may be eligible for commissions or bonus programs (target included in OTE), equity, and benefits. The range is subject to change. People.ai takes into wide range of factors when determining an individual’s pay. These factors can include, skill set, training and experience, licensure and certifications, and location and metropolitan area.
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