PPC Manager
Description
CPD Online College is seeking an experienced and results-driven PPC Manager to join our marketing team. In this role, you will be responsible for developing, implementing, and managing our pay-per-click advertising strategies across Google Ads, Bing Ads and Meta.
As the PPC Manager, you will play a crucial role in driving traffic to our online courses and maximizsng conversions. You will work closely with the marketing team to align PPC efforts with overall marketing objectives and ensure the effective allocation of our advertising budget.
Responsibilities
- Develop and execute PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks
- Conduct keyword research and selection to optimize campaigns
- Monitor, analyse, and report on campaign performance metrics
- Implement A/B testing to identify areas for improvement
- Manage budget allocation and ensure the effective use of advertising spend
- Collaborate with the marketing team to create compelling ad copy and visuals
- Stay updated on industry trends and best practices in PPC advertising
Requirements
- Proven experience as a PPC Manager or similar role
- Strong knowledge of PPC strategies and tools
- Experience with Google Ads and Facebook Ads is essential
- Analytical mindset with strong Excel skills
- Ability to handle multiple tasks and meet deadlines
- Excellent communication skills and attention to detail
Benefits
Salary: £30,000pa.
- Fully work from home opportunity
- Company pension scheme
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