Lifecycle/Email Marketing Manager
Company Overview:
Eve is on a mission to revolutionize the legal tech industry by providing innovative AI-driven solutions that empower plaintiff attorneys to succeed. Our values of Excellence, Visionary Innovation, and Elevation guide everything we do—from how we work as a team to how we serve our clients and their clients.
Why Join Eve:
As the Lifecycle/Email Marketing Manager, you’ll play a key role in driving customer engagement, conversion, and retention through strategic lifecycle and email marketing initiatives. You will be responsible for creating and optimizing automated workflows, nurturing leads, and engaging customers through compelling email campaigns that deliver measurable impact. This is a great opportunity to have a direct influence on the company’s growth and success in a fast-paced, high-growth environment.
What You Will Accomplish:
- Own and execute email marketing strategy to nurture leads, engage customers, and drive conversions.
- Develop and optimize automated workflows, lead nurturing sequences, and customer engagement strategies.
- Manage the execution of webinars, from promotion to follow-up strategies.
- Track and analyze email metrics to continuously optimize campaign performance.
- Collaborate with sales, content, and product teams to align email strategies with company goals.
What We Are Looking For:
- Proven experience in email marketing and lifecycle campaign optimization.
- Strong ability to craft persuasive, clear, and customer-focused email copy.
- Analytical mindset with experience using data to optimize email performance.
- Experience with email marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Ability to work independently in a fast-paced, high-growth startup environment.
You Will Thrive in This Role If You Have:
- 3+ years of experience in email marketing or lifecycle marketing, preferably in B2B SaaS.
- Strong written communication skills and an eye for compelling, engaging copy.
- A data-driven approach to marketing, with a focus on KPIs like open rates and conversions.
- Project management skills and the ability to juggle multiple campaigns at once.
- A proactive and adaptable mindset, thriving in a fast-changing environment.
Benefits:
- 401(k) with Company Match
- Comprehensive Health, Dental, and Vision Insurance
- Unlimited PTO for work-life balance
- An inclusive, collaborative, and innovation-driven work environment
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