Director of Solution Marketing

About AlphaSense: 

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

About the Team:

AlphaSense Marketing is a revenue and pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.

About the Role: 

The Director of Solution Marketing will be responsible for driving the positioning, messaging, and go-to-market strategies for our industry-leading solutions. This role is critical in defining and executing marketing strategies that resonate with specific audiences, including target personas, industries, market segments, and existing customers. The ideal candidate will have a deep understanding of B2B enterprise software and a proven track record of crafting compelling narratives that drive customer engagement and market success. This is a high-impact role focused on pipeline generation and deal acceleration.

Who You Are:

• 8+ years of experience in solution and/or product marketing, preferably in a B2B technology environment.
• Proven track record of successfully building and executing solution GTM strategies for strategic audiences, segments, or personas.
• Strong collaboration skills with experience working alongside Sales, Demand Generation, Customer Success, Product, and other Marketing departments.
• Data-driven approach with the ability to measure GTM success and optimize future strategies based on analytics.
• Experience building and leading high-growth teams
• Excellent project management, organizational, and multitasking skills.
• Customer-obsessed storyteller with a passion for building exceptional GTM strategies that drive results.

What You’ll Do: 

• Deep Customer Knowledge: Use market research, product analytics, customer interviews, and other resources to become experts on our buyers’ needs, goals, motivations, and technology requirements
• Market Research & Competitive Analysis: Conduct ongoing market research to identify trends, opportunities, and competitive threats
• Use insights to inform product positioning, marketing strategies, and product development
• Audience-Centric Marketing: Develop and execute marketing strategies tailored to specific personas, industries, market segments, and existing customers
• Ensure messaging aligns with the needs and pain points of each audience to drive engagement and conversion
• Solution Positioning & Messaging: Craft clear, compelling positioning and messaging for our solutions that differentiate us in the market
• Work closely with Product, Sales, and Customer Success teams to ensure alignment and consistency across all touchpoints
• Go-to-Market Strategy (GTM): Lead the development and execution of GTM strategies that incorporate new product launches, feature releases, and solution enhancements.
• Collaborate with cross-functional teams to ensure successful market entry and ongoing adoption
• Content and Sales Tool Development: Oversee the creation of high-impact content that supports marketing efforts, including demos, one-pagers, webinars, blogs, videos, infographics, and more.
• Ensure content is aligned with the needs of target audiences and reflects the brand voice
• Sales Enablement: Partner with sales enablement teams to develop effective tools, training, and content that empowers sales to communicate the value of our solutions to prospects and customers
• Create and deliver presentations, sales collateral, and case studies that showcase customer success and ROI
• Product Strategy Influence — champion our customers’ needs to inform product strategy and roadmap to better service our target audience
• Work with the Product Marketing and Product team to validate new product hypotheses and create GTM motions that can scale
• Demand Generation and Customer Expansion Support: Develop and execute strategies to market to existing customers, driving upsell, cross-sell, and renewal opportunities
• Collaborate with Revenue Marketing and Customer Marketing teams to drive product adoption, upsell, and expansion of new and existing features
• Cross-Functional Collaboration: Work closely with Product, GTM, Marketing,, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy

AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.