Director, Campaign Marketing
About Lantern
Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.
About You:
- You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
- INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
- You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
- You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
- Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
- You thrive in a Team Environment. Collaboration is key in innovation and creating change.
These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.
If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.
Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.
Job Overview:
Lantern, a leader in healthcare services, is seeking a strategic and results-driven Director of Campaign Operations to lead our print and digital marketing operations. This role will oversee the execution of integrated marketing campaigns, ensuring that our messaging reaches healthcare members effectively and consistently. The ideal candidate is a seasoned marketing professional with a deep understanding of campaign management, a passion for operational excellence, and a track record of leading high-performing teams in fast-paced environments.
Location: Remote | USA
Responsibilities:
- Campaign Strategy & Execution: Lead the planning, development, and execution of multi-channel marketing campaigns, ensuring alignment with business objectives and member needs.
- Operational Excellence: Oversee the day-to-day operations of both print and digital marketing efforts, ensuring campaigns are delivered on time, within budget, and with the highest quality standards.
- Team Leadership & Development: Manage and mentor a team of marketing operations professionals, fostering a culture of continuous improvement and high performance.
- Process Optimization: Identify and implement process improvements to enhance the efficiency and effectiveness of campaign execution, leveraging technology and best practices.
- Data-Driven Decision Making: Utilize analytics and insights to measure campaign performance, optimize strategies, and report on key metrics to stakeholders.
- Compliance & Quality Assurance: Ensure all marketing communications comply with regulatory requirements and brand guidelines, maintaining the integrity and trust of our healthcare services.
Skills and Experience:
- Minimum of 10 years of experience in marketing operations, with a focus on campaign management and execution.
- Proven leadership experience, with the ability to inspire and develop a high-performing team.
- Strong understanding of both print and digital marketing channels, including direct mail, email, social media, and online advertising.
- Exceptional project management skills, with the ability to manage multiple priorities in a dynamic environment.
- Excellent communication and interpersonal skills, with a collaborative approach to working with cross-functional teams.
- Experience in the healthcare industry or a similar highly regulated environment is a plus.
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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