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Demand Generation Manager

Our client is a rapidly growing industrial startup looking for a Demand Generation Manager to drive scalable marketing efforts. This role is ideal for a marketer experienced in executing multi-channel campaigns that generate demand, acquire leads, increase product adoption, and expand brand awareness.

Location:

Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

  • Campaign Development: Lead the development and execution of integrated marketing campaigns focused on key industries and use cases to generate leads.

  • ABM Execution: Implement Account-Based Marketing (ABM) tactics, leveraging webinars, email campaigns, and paid media to engage target accounts.

  • Stakeholder Collaboration: Work with internal teams, including product marketing, sales, and operations, to align campaign strategies.

  • Lead Generation: Develop and execute programs to drive lead acquisition and product adoption at scale.

  • Multi-Channel Engagement: Design engagement programs tailored to the buyer’s journey across various audience segments.

  • Content Development: Support content creation efforts to develop promotional materials and compelling brand stories.

  • Agency Partnership: Collaborate with external agencies for campaign asset development and execution.

  • Performance Analysis: Measure and report campaign effectiveness, optimizing strategies based on performance insights.

  • Communication: Maintain clear and frequent communication with stakeholders regarding strategy, goals, and results.

Qualifications:

  • Experience:

    • 3+ years of B2B marketing experience, ideally in a SaaS environment.

    • Familiarity with multi-channel marketing strategies, including ABM (nice to have).

    • Knowledge of B2B and SaaS metrics; experience with enterprise sales teams is a plus.

    • Experience using data insights to optimize marketing funnels and improve lead conversion rates.

  • Skills:

    • Understanding of marketing channels, including email, ads, and events.

    • Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).

    • Strong project management and cross-functional collaboration skills.

    • Excellent communication skills, with the ability to present complex ideas clearly.

Preferred Traits:

  • Highly motivated and results-driven.

  • Adaptable and innovative in marketing strategies.

  • Comfortable working independently and within a team.

Opportunity:
This is an exciting opportunity to scale the marketing efforts of a fast-growing startup. You’ll lead impactful campaigns, collaborate with dynamic teams, and leverage ABM and multi-channel strategies to drive measurable business growth.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

Apply for this job

ProjectGrowth

Category

Management

Employment type

Full-Time

Location

Mexico, Angola, Cameroon, Egypt, Democratic Republic of the Congo, Ethiopia, Ghana, Kenya, Libya, Madagascar, Morocco, Mozambique, Nigeria, South Africa, Sudan, Tanzania, Tunisia, Uganda, Lebanon, Canada, Dominican Republic, Haiti, Argentina, Bolivia, Brazil, Costa Rica, Guatemala, Honduras, Panama, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Algeria

Salary range

Prefer not to share

Posted

15 days ago

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