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Brand Strategy Internship

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies. 

Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.

Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.

Role Summary
Penta is looking for a Brand Strategy Intern to join our team for the summer and play a hands-on role in bringing creative ideas to life. As part of our dynamic creative strategy team, you’ll collaborate with designers, strategists, and directors on real client projects, contributing to campaigns that tackle meaningful challenges. We’re looking for someone curious, collaborative, and ready to jump in and make an impact. If you’re passionate about branding, eager to grow, and ready to contribute to a fast-paced, creative environment, we’d love to hear from you.

The Brand Strategy Intern is expected to:
- Lead landscape and competitive analyses to uncover insights that shape compelling creative platforms and brand strategies
- Collaborate closely with strategy leads to develop foundational planning documents—ensuring all creative briefs and strategy deliverables are insight-driven and brand-aligned
- Partner with creative strategy and production teams to translate strategic direction into integrated campaign rollouts across channels
- Develop performance reports in partnership with strategists to distill key campaign metrics and provide clients with actionable insights
- Manage and track client feedback, ensuring campaign optimization requests are clearly communicated and implemented efficiently across teams
- Provide copywriting and content development support to help bring creative concepts to life through clear, engaging, and brand-consistent messaging
- Maintain a deep understanding of clients’ industries and market dynamics to proactively inform team strategy and creative decision-making

The ideal candidate will have:
- Currently pursuing undergraduate coursework, or holds a bachelors degree, with a focus in journalism, marketing, business, political science, or a related discipline being preferred
- Proficiency building compelling presentations using Google Slides or Powerpoint
- Experience using Excel or Google Sheets to present, organize, and analyze data
- Excellent written communication skills
- An interest in storytelling and creative conceptualization
- Foundational knowledge of Marketing, Advertising, or branding best practices 
- Demonstrated ability to prioritize multiple, competing priorities
- Strong analytical and project management skills
- Ability to take initiative; motivated and self-starting
- Strong attention to detail
- A highly intellectually curious mindset, with an interest in learning about new industries and creative project scopes
- Bonus points: an interest in policy or political advocacy from past work experiences, or undergraduate course work

Compensation:
This is a non-exempt position eligible for overtime. The hourly pay for this internship will be $20 per hour. Any pre-approved hours worked over 40 hours per week will be paid at time and a half.

Benefits:
- Dynamic and supportive environment for learning and growth
- The opportunity to take an active, impactful role in real client work
- Exposure to a broad range of industries and creative disciplines, such as branding and naming, brand positioning, creative direction, copywriting, digital and print design, and animation/video editing
- Mentoring opportunities and support in the development of long-term career goals

Location and Remote Schedule:
For this position we are only considering applicants located in the United States who are able to work remotely 40 hours per week, with a preference for candidates who can work Eastern Time hours.
Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.
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Penta Group

Category

Other

Employment type

Internship

Location

Remote

Salary range

Prefer not to share

Posted

13 hours ago

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