Website and SEO Analyst

Who We Are

Simpplr is Modern Intranet and EX unified. Our platform unifies employee engagement, enablement, and services, leveraging state-of-the-art AI models to deliver a seamless,  cohesive, and personalized employee experience for everyone - wherever and however they work.

Our mission is to transform the work experience for billions of people across the world. Because we believe that when work is good, life is better.™

Trusted by more than 1,000+ leading brands, including DocuSign, Penske, Splunk, Nutanix, Okta, Eurostar, and SoFi, our customers are achieving measurable improvements in employee engagement, productivity, and accelerated business performance.

Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Sapphire Ventures, Norwest Venture Partners, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com.

Job Description: Website and SEO Analyst

Location:  Remote, India

Department: Growth Marketing

The Opportunity

We are seeking a Website and SEO Analyst to play a critical role in maintaining and improving our website's organic search performance. You will be responsible for executing and monitoring key SEO activities, ensuring technical and on-page optimizations, driving measurable growth through site structure improvements, and comprehensive reporting. This role requires a blend of strategic planning, execution, and ongoing optimization to increase quality traffic and conversions.

Your Job Responsibilities

What you will be doing:

• Daily Monitoring and Health Checks: Perform daily SEO health checks to identify and resolve issues related to indexing, crawling, traffic dips, and technical site performance.
• SEO KPI Reporting: Track and analyze SEO KPIs, including organic traffic, keyword rankings, and conversions, and provide detailed weekly reports to stakeholders.
• Page Optimization: Optimize existing pages by updating content, metadata, and internal links to align with priority keywords, improve user engagement, and enhance conversion rates.
• A/B Testing: Plan, run, and report on continuous A/B testing to identify and implement optimizations for key landing pages, increasing form fills and driving pipeline growth.
• Technical Audits and Site Structure Improvements: Conduct in-depth technical site audits and work with the Web Dev team to enhance site structure, speed, and mobile-friendliness for improved user experience and SEO performance.
• Competitive Analysis: Perform competitive analysis of our competitors’ web pages to identify gaps and opportunities, and recommend and implement changes accordingly.
• Content Strategy and Execution: Research and identify organic search opportunities to improve SERP and AI Overview rankings. Work closely with a writer to create and implement optimized content.
• Inventorization of Website Assets: Continuously monitor the inventorization of top website assets to ensure alignment with SEO and conversion goals.
• Cross-Page Conversion Monitoring: Track and report on page-to-page conversions, providing actionable recommendations to enhance user pathways and engagement.
• Internal Link-Building Strategy: Develop and execute an internal link-building strategy to support priority keywords and topics, ensuring optimal link equity distribution.
• Indexing and Crawling Optimization: Conduct page indexing, crawling, and site structure optimization to ensure search engines can effectively discover and rank our content.
• Strategic Recommendations: Implement on-page SEO recommendations and collaborate with cross-functional teams to align SEO strategies with broader marketing and content goals.

Your Skillset

What makes you a great fit for the team:

• 2+ years of SEO experience in a similar role.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
• Hands-on experience with SEO tools (e.g., Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs).
• Strong skills in keyword research, technical SEO, and content optimization.
• Demonstrated ability to create and deliver comprehensive SEO reporting and analysis.
• Knowledge of HTML, CSS, and JavaScript for troubleshooting basic website issues (preferred).
• Google Analytics and other SEO tool certifications (a plus).

We’d especially like to hear from you if:

• WordPress CMS experience
• Strong analytical mindset and ability to communicate technical insights effectively to non-technical stakeholders.

Simpplr’s Hub-Hybrid-Remote Model:

At Simpplr we believe that when work is good, life is better and that belief guides all we do. Including how we approach our flexible work model. Simpplr operates with a Hub-Hybrid-Remote model. This model is role-based with exceptions and provides employees with the flexibility that many have told us they want.

• Hub - 100% work from Simpplr office. Role requires Simpplifier to be in the office full-time.
• Hybrid - Hybrid work from home and office. Role dictates the ability to work from home, plus benefit from in-person collaboration on a regular basis. 
• Remote - 100% remote. Role can be done anywhere within your country of hire, as long as the requirements of the role are met.