Web Performance Manager
About Recast:
Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.
About the Role:
Recast is looking for a results-driven Web Performance Manager to own and optimize the performance of our website. This role will focus on converting traffic into sales-ready leads and paying customers through strategic experimentation, optimization, and collaboration. You’ll manage all aspects of site performance, lead A/B testing initiatives, and serve as the primary point of contact for our external web development agency.
This individual will have a direct and measurable impact on the growth of our business. As the digital front door to Recast, our website plays a critical role in the buyer journey—and you’ll be at the center of making that experience faster, smarter, and more effective. You’ll work across teams, influence go-to-market strategy, and help shape how we connect with IT professionals around the world.
Conversion Optimization:
- Own website strategy and performance with a strong focus on user acquisition, conversion rates, and pipeline growth.
- Build and execute A/B and multivariate tests to optimize CTAs, landing pages, and conversion funnels.
- Define and monitor key web metrics (e.g., bounce rate, form fill rates, session-to-trial conversion).
Site Management & UX
- Maintain and continuously improve site structure, performance, and page load speed.
- Partner with design and content teams to bring new pages and campaigns to life.
- Ensure the website experience aligns with our brand and product positioning.
Analytics & Insights:
- Analyze web performance trends and user behavior using tools like GA4, Hotjar, and Looker.
- Provide actionable insights to the marketing, product, and sales teams.
- Develop and present performance reports on a regular cadence.
Agency & Vendor Collaboration
- Act as the day-to-day liaison with our external web agency.
- Manage timelines, prioritize incoming requests, and ensure delivery of high-quality work.
- Align agency output with marketing campaign goals and site performance targets.
What You've Done:
- 4+ years of experience in website performance, conversion optimization, or growth marketing.
- Proven track record of improving web conversion and pipeline generation.
- Deep understanding of website analytics, CRO tools, and testing frameworks.
- Results-driven, with a data-informed approach to marketing performance.
- Experience managing cross-functional projects and working with external vendors or agencies.
- Familiarity with CMS platforms (e.g., WordPress) and basic knowledge of HTML/CSS is a plus.
- Excellent communication, prioritization, and project management skills.
What We Value:
• We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.
• We get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.
• We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.
• We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.
• We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.
What We Offer:
• The salary range for this position is $95,000-$118,000. Additionally, cash compensation for this role includes 7.5% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.
• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave
Why we love working at Recast:
It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work.
Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.
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