VP, Marketing
About us:
Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.
Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food. In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.
At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:
Measured: We make data-driven, truth-seeking decisions.
Impactful: We are fueled by achieving our mission and vision.
Collaborative: We help each other be better and create a positive environment.
Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.
Joyful: We take joy in each other, our work, and the privilege of doing this work.
Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.
About the role:
As the Vice President of Marketing at Foodsmart, you will lead and grow a high-performing, mission-driven marketing team responsible for driving the reach, engagement, and impact of Foodsmart’s offerings. Reporting to the Chief Experience Officer, you will own the full marketing function—including both member and B2B marketing—and serve as a key partner in achieving company growth, deepening mission impact, and strengthening our brand in the marketplace.
Your primary focus will be on member/consumer marketing, with a mandate to maximize the number of eligible members we reach, drive strong member activation and retention, and optimize customer lifetime value (LTV) while minimizing acquisition cost (CAC). You will lead the development and execution of integrated, data-driven campaigns that leverage eligibility files and first-party member data across channels such as email, SMS, outbound calling, digital media, and grassroots/local activations.
In addition, you will oversee and strengthen Foodsmart’s corporate and B2B marketing strategy—building visibility and thought leadership with current and prospective clients, elevating our brand in key industry segments, and supporting B2B growth efforts through targeted campaigns, content marketing, executive visibility, and event strategy.
You will:
- Lead a team of marketers to maximize the number of eligible members Foodsmart reaches, maximize the LTV of those members while minimizing our CAC
- Leverage eligibility files (first party member contact data) to create targeted marketing campaigns focused on email, SMS, calling, digital media and local marketing
- Oversee and build out a B2B marketing function to maximize the number of prospective buyers Foodsmart reaches
- Continue to define Foodsmart’s brand strategy and plan, including thought leadership and category creation at both a local and national level
- Partner closely with internal stakeholders including Account Management, Finance and Clinical Operations to achieve revenue targets and match member demand with available supply of appointments
- Regularly create experiments that allow us to optimize results
You are:
- Results-driven and motivated by clear, measurable targets — you thrive on hitting and exceeding goals.
- A strong, collaborative leader who empowers members of your team and provides support across multiple verticals.
- Excited about helping lower income populations to make eating well more attainable.
- Passionate about running macro & micro experiments, and using data to optimize marketing.
- Analytical and driven by impact, with a passion for using dashboards, models, and data to inform decisions and drive performance.
- Skilled at building strong relationships with cross-functional stakeholders (including Product, Operations and Account. Management) and influencing decisions through trust, collaboration, and clear communication.
You have:
- 10+ years in consumer marketing (preferably B2B2C), 5 years marketing leadership experience
- Proven success in developing and executing growth strategies for hard-to-reach or underserved populations, using culturally and contextually relevant approaches
- Experience designing and executing local marketing strategies (grassroots, community events, PR) with measurable ROI
- Well-versed in corporate marketing strategies tailored to health plans, with a deep understanding of their needs and dynamics
- Experience building and managing a Martech stack centered around first party data collection
- Experience leveraging multi-modal campaigns, especially using SMS and outbound calling
- Automated marketing functions previously to create scalability and optimize results
- A track record of cross-functional collaboration, influencing product, clinical, and commercial strategies through member insights and marketing data
- Proven ability to build, lead, and develop high-performing marketing teams, fostering a culture of accountability, creativity, and impact
- Passion for improving healthcare access and outcomes for underserved communities, with a health equity lens in marketing strategy and execution
- Familiarity with HIPAA, TCPA, and other compliance and consent frameworks relevant to healthcare marketing communications
$220,000 - $250,000 a year
Role: VP, Marketing
Location: Remote
Base Salary Range: $220,000/yr to $250,000/yr + equity + benefits
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.
About our benefits and perks:
Remote-First Company
Unlimited PTO
Healthcare Coverage (Medical, Dental, Vision)
401k, bonus, & stock options
Wellness reimbursement
Registered Dietitian Visits
Foodsmart is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.
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