User Acquisition Manager
Bumble is looking for a User Acquisition Manager to support our growth marketing efforts on various media channels. You’ll be responsible for assisting the user acquisition team in promoting Bumble and Badoo in ways that will strengthen our brand and increase active users. You will be responsible for launching digital marketing campaigns using your data-driven media buying experience, collaborating with cross-functional teams, and analysing the competitive landscape for ways to improve our user acquisition strategy.
What you'll do
- Be responsible for planning, buying, and optimizing user acquisition campaigns across various paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc)
- Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
- Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
- Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence
- Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
- Proactively contribute to team meetings, team initiatives, and knowledge sharing
Who you are
- 2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok
- Strong analytical skills with an ability to make data-driven decisions
- You are comfortable with numbers and have a passion for processing and analyzing data
- Experience leveraging acquisition channels to drive revenue and/or user acquisition growth
- Strong Excel and analytical skills are required, SQL is a plus
- Experience working in a distributed team across different geographies
- Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry
- You are comfortable working to meet deadlines and targets
- Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools
- You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams including
- You are positive and committed with a 'can-do' attitude and a flexible approach
- You are a problem solver and a forward thinker
- You have great communication skills, both verbal and written
- You are deeply passionate about Bumble’s brand vision and values
$77,000 - $94,000 a year
Base Compensation Range: $77,000 - $94,000. For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.
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