Sr. Campaign Manager
About Recast:
Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.
About the Role:
Recast Software is looking for a Senior Campaign Manager to drive the execution of integrated marketing campaigns for our Application Workspace product line. Reporting to the Director of Marketing, this role will take the strategic vision for the product and turn it into high-impact campaigns across channels that drive pipeline and customer engagement.
You’ll lead the execution of campaign initiatives including email, webinars, digital programs, field events, and ABM plays. You’ll work closely with the Growth Marketing, Web & Brand and Revenue Operations teams to bring your campaigns to life with compelling content, smart segmentation, and seamless execution, and ongoing measurement.
This is a hands-on role ideal for someone who loves seeing strategy come to life, thrives in cross-functional environments, and is passionate about measurable marketing impact.
What You'll Do:
- Own and execute multi-channel campaigns for the Application Workspace product line—from initial planning to final reporting.
- Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events.
- Collaborate with the Growth Marketing team to drive pipeline through targeted programs and nurture journeys.
- Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value.
- Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets.
- Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff.
- Measure and optimize campaign performance using data and insights to drive continuous improvement.
- Manage timelines, deliverables, and stakeholders across multiple projects simultaneously.
What You've Done:
- 6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation.
- Proven success planning and executing full-funnel marketing campaigns.
- Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM).
- Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.).
- Highly organized with excellent project management skills and attention to detail.
- Creative thinker with a collaborative mindset and a bias for action.
- Experience with a B2B SaaS company.
What Stands Out:
- Experience in IT, cybersecurity, or enterprise software.
- Experience with Marketo.
- Experience with SalesForce.
- Experience with paid and digital campaigns.
- Experience with field marketing.
- Experience with partner sales and related marketing.
What We Value:
We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.
We get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.
We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.
We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.
We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.
Compensation, Benefits, & Perks:
-The salary range for this position is $115,000-$135,000. Additionally, cash compensation for this role includes 10% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.
-Medical, dental, and vision
-FSA or HSA with company contributions
-Employer paid STD, LTD, AD&D and life insurance
-401k with 4% employer match
-Work-life balance, flexible time off, and remote work options
-Parental leave
Why do we love working at Recast?
It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work.
Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.
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