Senior SEO Strategist

Responsibilities

  • Develop and implement SEO strategies to improve search engine rankings and drive organic traffic

  • Conduct thorough keyword research to guide content teams and inform marketing campaigns

  • Optimize website content, including meta tags, headers, and on-page elements, for SEO

  • Perform regular SEO audits to identify opportunities and areas for improvement

  • Analyze and report on key SEO metrics, such as rankings, traffic, and conversions

  • Stay up-to-date with SEO trends, algorithm changes, and best practices to ensure competitive performance

  • Collaborate with content creators to develop SEO-driven content strategies

  • Build and maintain backlinks through outreach and partnerships

Requirements

  • Deep understanding of search engine algorithms, ranking factors, and SEO best practices

  • Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or Moz

  • Experience with website analytics tools (e.g., Google Analytics, Google Search Console)

  • Strong knowledge of keyword research, link building, and content optimization

  • Excellent analytical and problem-solving skills

  • Prior experience in optimizing SEO strategies for service-based businesses, with a focus on driving customer engagement and conversions

  • Experience in the wedding industry or legal services is a plus

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