Senior Marketing Manager- Japan

This position is located in Japan

Since 1996, iHerb has continued its mission to provide a wide selection of health and wellness products to individuals around the globe at a reasonable cost. iHerb remains vigilant in its pursuit to ensure it maintains an expansive selection of over 35,000 online products to its customers in over 150 countries.  Our vision is to be the dominant health and wellness brand globally and to provide the best value for natural products.

This role will be responsible for all aspects of marketing which can help increase overall brand awareness in Japan, improve our retention rate while continuously acquiring net new customers in the region. This role encompasses a diverse set of responsibilities crucial for driving successful digital marketing initiatives.This role will impact the Japan growth strategy, working at both the strategic level and at the tactical level.  This requires forming new partnerships while optimizing our current marketing channels such as influencers, Social, affiliates, OOH and  day to day management as well as collaborating with cross functional team members internally as well as externally with the partner’s teams.  

• Develop paid media strategies aligned with the company’s goals, negotiate media buys, explore new channels, and launch partnerships to enhance visibility with key focus on growing our customer base.
• Oversee end-to-end success of creative and new campaign launches; marketing/promotions, campaign localization, local program operations, customer service, and local marketplace communications
• Manage the local creative agency and own the relationship with media and PR agencies on how we can improve relevancy in this region.
• Report daily, weekly results and progress against sales plan.  Analyze reports for the market, translate findings into insights and actionable growth tactics 
• Lead Influencer marketing in the region and continuously help grow the overall talent pool to reach a wider audience.
• Manage and allocate digital marketing budgets across various channels and initiatives, ensuring strategic investment and maximizing client ROI.
• Coordinate and lead PR & Events for the local market
• Work with the central CRM team on how we can optimize our rewards program to further build loyalty
• Proactively research partner's sites to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position. 
• Support Japan team to define commercial strategies and trade marketing calendar to accelerate sales for each region

Minimum Qualifications

The ideal candidate should demonstrate strong understanding of the e-commerce landscape and genuine passion for digital marketing, particularly in driving performance-based results. This passion fuels their motivation to stay updated with industry trends, experiment with new strategies, and continuously optimize campaigns to achieve the best possible outcomes.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Location:

Remote/Hybrid role, based in Tokyo, Japan 

Experience and Education Requirements: 

Minimum 8 years of relevant e-commerce experience

Bachelor’s degree required.

Must be fluent in Japanese and business level English

Judgment/Reasoning Ability:  Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy.  Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.

Job Description Acknowledgement:

I have received a copy of my job description for my current position. The job description describes duties and responsibilities which apply to me. I agree to read the job description and understand it may be amended as company conditions or requirements necessitate. In that case, changes will be communicated to me.

Job Description Acknowledgement:

I have received a copy of my job description for my current position. The job description describes duties and responsibilities which apply to me. I agree to read the job description and understand it may be amended as company conditions or requirements necessitate. In that case, changes will be communicated to me.

職務内容

このポジションはリモート勤務で、日本に拠点を置いています。

1996年から、iHerbは、合理的な価格で世界中の個人に健康とウェルネス製品を提供するという使命を遂行してきました。iHerbは、150カ国以上のお客様に35,000点以上のオンライン製品を提供するため、常に注意深くその選択肢を拡大し続けています。日本はiHerbにとって最大の市場の一つです。当社のビジョンは、グローバルで支配的な健康およびウェルネスブランドとなり、自然製品の最高の価値を提供することです。

この役職は、日本におけるブランド認知度を向上させ、顧客維持率を改善しつつ、新規顧客の獲得を続けるためのマーケティング全般を担当します。この役割は、成功したデジタルマーケティングの取り組みを推進するために重要なさまざまな責任を担っています。戦略的レベルおよび戦術的レベルで日本の成長戦略に影響を与える役割です。新しいパートナーシップの形成や、インフルエンサー、ソーシャルメディア、アフィリエイト、OOH（屋外広告）などの現行マーケティングチャネルの最適化、日々の運営、また社内外のパートナーと連携することが求められます。

• 会社の目標に合わせた有料メディア戦略の開発、メディアバイイングの交渉、新しいチャネルの探索、パートナーシップの立ち上げを通じて、お客様基盤の拡大に向けた視認性の向上。 • クリエイティブおよび新しいキャンペーンのローンチの成功を、マーケティング/プロモーション、キャンペーンのローカライズ、ローカルプログラムの運営、顧客サービス、ローカルマーケットプレイスのコミュニケーションを含めて監督。 • ローカルのクリエイティブエージェンシーを管理し、メディアおよびPRエージェンシーとの関係を構築し、この地域での関連性を高める方法を模索。 • 日々、週次で結果を報告し、売上計画に対する進捗状況を分析。市場に対するレポートを分析し、その結果をインサイトとして翻訳し、成長戦略に基づく実行可能な戦術を導き出す。 • 地域におけるインフルエンサーマーケティングをリードし、全体的なタレントプールを拡大して、より広いオーディエンスにリーチできるよう支援。 • 複数のチャネルおよびイニシアチブにわたるデジタルマーケティング予算を管理し、戦略的な投資を行い、クライアントROIを最大化。 • ローカル市場向けのPR＆イベントの調整とリーダーシップ。 • セントラルCRMチームと連携し、ロイヤルティをさらに強化するための報酬プログラムを最適化する方法を模索。 • パートナーのサイトを積極的に調査し、コンテンツの正確性と配信を確保しながら、ブランドの位置付けを改善する方法を常に模索。 • 日本チームと協力して、商業戦略や地域ごとの販売促進カレンダーを定義し、各地域での売上を加速。

最低資格

理想的な候補者は、特にパフォーマンスベースの結果を推進するデジタルマーケティングに対して真摯な情熱を示すべきです。この情熱が、業界のトレンドを常に把握し、新しい戦略を試し、キャンペーンを最適化して最良の結果を達成するための原動力となります。

上記の職務内容は、このポジションの一部のみを記載している場合があります。これは職務のすべてを網羅したリストではなく、この文書に記載されていないその他の職務が必要または望ましい場合に追加されることがあります。

勤務地:
リモート勤務、日本拠点

経験および学歴要件:
最低 8年の関連する e-commerce またはマーケティング経験
学士号が必要。

判断力/推論能力:
問題を迅速に特定し、解決するために適切な判断、冷静さ、および外交的な対応ができる能力。判断力と推論スキルを活用し、必要に応じて問題を迅速にエスカレートするタイミングを判断する能力。

#LI-AM1

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.