Senior Growth Data Analyst
Who we are
Yubo is the Social Discovery app to make new friends and hang out online. By eliminating likes and follows, we empower our users to create genuine connections and show up as their true selves.
We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow.
Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education. We also work closely with the broader technology industry to share our knowledge and NGOs create industry-leading child protection standards.
Join us in this exciting journey and help us shape the future of social interactions!
About this role
Come write the second chapter to the budding epic adventure that is the Data Analysis department at Yubo ! We’re looking to expand upon the building blocks we have set in the past few months. To do so, we’re looking for our next Data Analyst, specifically for our growing Growth & Marketing team !
As the Growth & Marketing Data Analyst at Yubo, you’ll play a critical role in accelerating our growth by uncovering insights across the entire user journey - from first touch to long-term retention. You will be the premier partner to our Marketing and Product teams to optimize acquisition funnels, measure campaign performance and help us scale sustainably through identifying high-leverage opportunities.
With a modern data stack already in place (dbt, Looker, Trino, Iceberg), you’ll be empowered to focus on high-impact analysis and collaboration, not plumbing.
Our approach to privacy
- As part of your job, you will be working on tools that process personal data relating to Yubo users.
- As a social media platform, we require our employees to have a strong awareness and understanding of privacy issues, and in particular of children's online safety, privacy and well-being.
- Every employee at Yubo is expected to participate in compliance with data protection regulations as well as the continuous improvement of our Privacy & Safety By Design measures.
Your Responsibilities
- You will play a key role in analyzing our user acquisition funnels, activation journeys and lifecycle performance to identify bottlenecks and opportunity. In doing so, you will evaluate marketing campaign effectiveness and recommend optimization strategies.
- You will act as the primary data partner for the Marketing & Growth team, while collaborating closely with Product Growth, both to help them translate business questions into analytical problems, but also help define and align on shared KPIs to measure their impact.
- You will also work closely with data engineers to improve data reliability, accessibility and usability, as well as establish clear processes for requesting new data models or adapting existing ones.
- You will build and maintain dashboards to provide self-service access to critical KPIs for the Marketing & Growth team in particular, create custom reports when required for different stakeholders on specific areas such as campaign performance, CAC, retention, LTV, churn among other metrics.
- To that regard, you will also act as a mentor to train stakeholders on how to use analytics tools effectively, how to interpret data correctly and use the appropriate level of analytics for the need.
Tools we use
- Languages: SQL and Python
- Query engine: Trino
- Data viz and dashboarding: Looker
- Product and behavioural analytics: Amplitude
- Workflow management: Airflow
- Data transformation: dbt
Who you are
- You are perfectly proficient with SQL and familiar with other languages like Python for data analysis and scripting for workflow automation
- You have previously worked at a mobile-first company, where you partnered closely with Marketing and Product teams to drive growth through data.
- You are an expert in data visualization and reporting tools such as Looker or Amplitude, and are used to creating and maintaining dashboards used by various teams and leadership.
- You have a strong understanding on event tracking and tools used to that end.
- You have a basic understanding of data engineering and the ability to collaborate on data schemas, transformations and ETL processes. Collaboration with Data Engineers will be a key part of this position.
- You strive to understand the business on a very deep level and provide highly relevant insight to both operational teams and leadership
Within a month, you will
- Be familiar with existing data models, dashboards and tools (with the data engineering team’s guidance)
- Have built relationships with your main stakeholders, understood key business goals for the Marketing team as their main data partner.
- Do a deep dive into our current UA and lifecycle data models, campaigns, and metrics.
Within 3 months, you will
- Audit and enhance reporting on campaign attribution, CAC, and LTV across channels.
- Work with the UA team to analyze performance by geography, platform, and creative.
- Align teams on definitions (e.g., active user, conversion, retention) and ensure metrics are documented and trusted.
Within 6 months, you will
- Have made several recommendations to successfully decrease CAC and increase LTV.
- Have rolled out dashboards that provide significant improvement in the Marketing & Growth team’s operations monitoring.
Join Yubo and help shape the future of Social Discovery while enjoying a culture that values flexibility, well-being, and impact.
This is how our team drives our mission forward:
Small team, Big Impact: we turn every challenge into an opportunity through a strong sense of inventiveness, camaraderie, and support
Ownership and Velocity: we tackle challenges head-on, move quickly, take ownership and think long-term
Trust and Flexibility: We offer a hybrid work model that balances flexibility with collaboration:
- Paris and Île-de-France: 1 day minimum per week at the office
- In Europe: 2 days per month at the office
Safety-Driven Mission: we contribute to making social media safer and we are passionate about it
Enjoy Top-notch Benefits
Culture is central at Yubo, hence the numerous benefits:
Cool Workplace: enjoy our amazing Parisian office and our many hybrid work options
Team Activities: participate in get-togethers, events, and team-building activities
Family-Friendly: we support parents with childcare options and family-friendly policies
Wellness Programs: benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives
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