Senior Crypto/ AI Producer, Miquela
Join us at Dapper Labs, where we focus on the intersection of blockchain and gaming. Our flagship projects, including CryptoKitties, Disney Pinnacle, NBA Top Shot, and NFL All Day, are blockchain-based digital collectibles platforms that leverage sophisticated technology. You will play a pivotal role in a dynamic, fast-paced environment, continually deploying to an enthusiastic and global audience, helping to pioneer new territories in blockchain and entertainment.
We’re looking for a visionary and execution-focused Producer to lead the evolution of Lil Miquela into a powerful presence at the intersection of AI, crypto, and culture. In this GM-like role, you’ll own the strategic roadmap that positions Lil Miquela as a Web3-native influencer and thought leader, while preserving the voice and spirit that’s made her a cultural icon. You’ll thrive here if you’re excited to translate big, ambitious ideas into products and campaigns that resonate across blockchain and AI communities.
What You’ll Own & Crush:
- Brand Strategy Development: Create a comprehensive strategy to evolve Lil Miquela’s brand into a leading AI and crypto-focused influencer. Establish her as a trusted voice, while preserving her unique identity.
- Community Engagement: Engage with the crypto community across social platforms, forums, and events. Lead discussions on trends such as NFTs, DeFi, blockchain, and AI’s role in the crypto ecosystem.
- Partnerships & Sponsorships: Identify and negotiate collaborations and sponsorships with blockchain companies, crypto platforms, NFT projects, and other Web3 initiatives. Develop joint ventures that will drive brand awareness and viral growth.
- Data Analysis & Optimization: Track performance across multiple social platforms and crypto-related initiatives, adjusting strategies based on engagement data, audience insights, and industry trends.
- Public Relations & Thought Leadership: Position Lil Miquela as a thought leader in the space by securing interviews, podcast features, and speaking engagements at key crypto-related events.
- Trendspotting & Innovation: Stay up to date with the latest in AI, crypto, blockchain, and Web3 technologies. Experiment with new formats, virtual events, and emerging trends to keep Lil Miquela’s content fresh and engaging.
About You:
- Crypto Knowledge: A strong understanding of cryptocurrency, blockchain technology, Web3, NFTs, DeFi, AICreativity: Ability to think outside the box and develop unique campaigns that resonate with both traditional influencer audiences and the crypto community.
- Communication Skills: Strong writing, speaking, and interpersonal communication skills. Must be able to craft messages that resonate with both general audiences and niche tech communities.
- Passion: Passion for both digital culture and cryptocurrency. A self-starter with a forward-thinking, creative mindset.
- Founder mentality
Dapper Labs is the world's leading consumer crypto company. We are the creators of industry-leading experiences including CryptoKitties, NBA Top Shot, NFL All Day, Disney Pinnacle as well as Dapper Wallet – the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use. Our mission at Dapper Labs is to make the world a more accessible and enjoyable place through consumer adoption of decentralized technologies. We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.
Visit our website to learn even more about Dapper Labs, including information about benefits and perks.
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