Product Marketing Manager - Canada

About Mosey

Mosey makes employment compliance a breeze so fast-growing companies can hire and operate anywhere—without the administrative burden.

What's so hard about hiring people in multiple locations anyway?

Each country, state, and municipality has its own employment requirements that need to be maintained on an ongoing basis. Those requirements span HR, tax, accounting, and legal which is complicated and requires deep expertise. As a result, keeping up with the differences and the sheer volume of obligations makes hiring people in many locations expensive and painful.

Responsibilities

  • Act as an individual contributor to develop clear go-to-market strategies and persuasive messaging that effectively communicate the value of the Mosey platform to buyers, users, and partners.

  • Conduct thorough competitive and market research to establish differentiation and strengthen Mosey's product positioning.

  • Develop and produce compelling product-focused marketing and enablement materials to drive adoption, engagement, and advocacy.

  • Craft high-impact messaging frameworks, personas, and positioning documents to guide sales, product, and broader marketing initiatives.

  • Lead the strategy and execution of product launches, coordinating cross-functional teams to ensure successful feature adoption and market penetration.

  • Collaborate closely with sales, product, and partnerships teams to refine messaging strategies, address content needs, and support revenue goals.

  • Analyze campaign performance, adoption metrics, and customer feedback to iterate and improve marketing strategies.

Capabilities

  • Exceptional ability to simplify complex technical concepts and solutions into clear, compelling value propositions.

  • Deep understanding of product marketing and audience segmentation with a customer-centric mindset.

  • Builder and creator mentality, capable of thriving in a fast-paced, entrepreneurial environment.

  • Proficient in analyzing market dynamics, competitor positioning, and customer feedback to inform marketing strategies.

  • Strong collaboration skills, experienced in managing cross-functional projects with product, sales, and executive teams.

  • Skilled at integrating copy and design for cohesive product storytelling.

  • Proven track record of successful product launches and driving B2B software adoption through tailored marketing strategies.

  • Analytical mindset with the ability to derive insights from data and apply them to marketing and product initiatives.

Requirements

  • Previous experience in a product marketing role, ideally within a startup or B2B SaaS environment.

  • Strong writing and communication skills with a portfolio showcasing clear, persuasive product messaging and marketing collateral.

  • Proficiency in market research, competitive analysis, and creating go-to-market strategies.

  • Bachelor's degree in Marketing, Communications, Business, or a related field (additional certifications in product marketing or related areas are a plus).

  • Familiarity with marketing tools and platforms, such as CRM software, analytics tools, and content management systems.

  • Organized, detail-oriented, and adaptable, with the ability to manage multiple priorities in a dynamic environment.

Our operating principles:

Pursue knowledge

Lead with curiosity, reject bad explanations, and create objective knowledge with a tradition of conjecture and criticism.

Writing is thinking

Many seemingly good ideas don’t survive closer inspection when written down. That doesn’t mean you shouldn’t try, it’s precisely why you should.

Exude warmth

Build a working environment that is welcoming and supportive. Others will want to gather around you.

Be ambitious

We can do more than we think with imagination and resolve. Solving important problems requires it.

Our benefits:

  • Competitive compensation with material equity ownership

  • Health insurance including medical, dental, and vision

  • Mosey pays 100% of your employee premium

  • 3 weeks vacation

  • 8 Paid Company Holidays

  • Paid Family Leave

  • Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

  • Remote first (continental US & Canada)


We look forward to hearing from you!

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