Product Marketing Manager
Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website — Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.
$120,000 - $140,000 semi monthly
Cloaked is creating the first ever consumer based privacy eco-system that offers complete data ownership, without sacrificing user experience.
About Cloaked
Cloaked gives you the ability to auto-generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.
We are dedicated to building innovative solutions that allow users to stay private online. If you’re a PMM rockstar who has a calling to defend the individual’s Right to Privacy, you are in the right place.
What will you do?
-Research target audiences and personas to support the creation of data-driven marketing campaigns.
-Assist in developing and refining Cloaked’s go-to-market strategy to align with business objectives and market trends.
-Evaluate and recommend marketing channels based on performance, audience behavior, and return on investment (ROI).
-Experiment with emerging platforms or tactics to expand Cloaked’s reach and engagement.
-Assist in crafting compelling product marketing materials such as ad copy, website copy, blog/social media posts, user guides/FAQs, and newsletters.
-Collaborate with the design team to produce visually appealing marketing assets, including graphics, videos, and infographics.
-Draft and refine messaging frameworks to ensure consistent communication of the product's value proposition across all channels.
-Work with the marketing team/agencies to brainstorm, plan, and execute performance marketing campaigns, leveraging platforms such as Meta/Google Ads, and other paid media channels.
-Work with the marketing team/agencies to brainstorm, plan, and execute content for SEO and managing social media strategies to increase engagement and traffic.
-Analyze campaign metrics and key performance indicators (KPIs) to evaluate the success of marketing initiatives.
-Generate insights and reports to inform future strategies and improve campaign outcomes.
-Use analytics tools (e.g., Google Analytics, social media insights) to identify user behavior trends and opportunities.
-Support efforts to engage potential B2B partnerships by developing marketing materials such as tailored presentations, one-pagers, and performance marketing/email campaigns.
-Help build Cloaked’s brand identity by maintaining a consistent tone of voice and visual style across all marketing materials.
-Contribute ideas to thought leadership content to position Cloaked as an authority in online privacy.
What skills and experiences will help you?
-Prior experience in marketing, with a focus on brand marketing, product marketing, or digital marketing
-Demonstrated ability to craft compelling marketing narratives and develop strategies that resonate with target audiences
-Proficiency or willingness to learn tools like Figma for design collaboration, Google Analytics, and other business analytics platforms
-Experience with SEO tools, social media analytics, or CRM tools is a plus
-Comfort with analyzing performance metrics to derive actionable insights
-An understanding of A/B testing, campaign optimization, and reportingSelf-motivated, eager to learn, and adaptable to a fast-paced environment
-Team player with excellent communication skills, capable of working cross-functionally
-Passion for consumer tech, online privacy, and empowering users to take control of their personal information
What do we like?
-A get-it-done mindset. Our Privacy Support Team is driven to resolve problems in an immediate fashion
-Comfort working with various teams across the org to determine the best solution
-Passion for security and internet ethics
-Startup or growth-stage company experience
-Interest in data and analytics
-Care and respect of our customers’ privacy as if it were your own
What We Offer
Cloaked is a well-funded Series A startup based out of NYC.
Although we are a distributed team, team members in NYC are offered a workspace so team members have flexible work accommodations. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.
We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests and so we frequently embark on team outings and go out for socials!
Compensation and Benefits
We offer above market rate pay and equity.
Benefits
Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Perks
🌴Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
🤸Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
🥗 Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home cooked meal going!
🧠 Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.
We are really excited about having you join our mission-driven team and help us build the future of online privacy!
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