Performance Marketing Specialist
Marketing is about helping people solve a problem. Their problem. Yes, this can be done through storytelling and emotional connections, but to tell a story and establish a connection with a beautiful customer, one must first capture the customer’s attention. It’s not easy for a brand or product to cut through the noise for long enough to communicate its value proposition. This is where we need your help.
You will make an exceptional candidate for this role if you have an engineering or finance-related background and are an expert in paid media. You are passionate about applying your analytical mindset in an early-stage startup. You understand and enjoy working with data and analytics, and approach decisions in a structured and well-rounded fashion with the ability for divergent out of the box creative thinking.
You are laser-focused on finding and serving customers that match our ideal customer profile. You have a strong ability to map business strategy to paid marketing activities and showcase results. You demonstrate a strong work ethic and take extreme ownership of your work.
You are comfortable working creatively in a fast-paced environment with a kick-ass team. You are an expert in reaching the ideal customer across multiple channels and platforms. You are obsessed with measurement, metrics and iterative experimentation in paid media.
If you are reading this and if we’ve got you to read this far it might be worth connecting and talking. To do so, please apply below and let’s chat!
What you will do
- Develop sustainable and aggressive growth strategies across acquisition, activation, retention and monetization
- Plan and build paid performance marketing campaigns across platforms like Google Ads, LinkedIn, Meta (including Instagram), and others.
- Measure, track and optimize paid media campaigns to improve cost efficiency and acquisition efficacy
- Determine & track return on investment of various forms of paid marketing
- Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers
- Run strategic and tactical campaigns and experiments across paid and unpaid media to uncover key business insights and opportunities for scalable user development
- Implement A/B testing and experimentation to optimize ad creative, landing pages, and conversion funnels
- Identify and optimize growth channels to drive growth across products
- Provide inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
- Collaborate with product teams to communicate customer insights that arise through paid marketing
What we’re looking for
- BS/MA in Computer Science, Engineering or similar relevant field
- 3+ years of experience in similar paid media / performance marketing roles
- Expert on Google Ads and other paid performance marketing channels
- Strong experience with PPC
- Experience with MixPanel and Google Analytics to analyze behavior and inform paid media campaigns
- Strong growth track record, with samples and results of past campaigns
- Excellent organizational and time management skills
- Excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends
- Strong understanding of marketing funnels
- A healthy “It’s better to ask for forgiveness than permission” attitude
- A/B Testing and Data Analytics experience
- Strong command of English language, both verbal and written, is a must.
Why you’ll love working here
- Startup environment that’s big on individual responsibility and leans on process and automation.
- We’re big on culture. Work with stunning, supportive product, design and engineering teams on problems that matter.
- You will be learning and growing all of the time. From business, product, design to engineering you will be learning from a world-class team that is caring, kind, and empathetic.
- Mamo has the potential for a wide-reaching impact. Mamo is taking on the challenge of bringing about a new era of financial inclusion that begins close to home by providing access and experiences that make sense. That means you will never be bored.
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