Paid Media Specialist

 Join a leading company in the fitness industry dedicated to empowering individuals through innovative training solutions. As they expand their digital marketing efforts, they are seeking a Paid Media Specialist to manage and optimize paid marketing initiatives across various platforms including Google Adwords, Facebook/Instagram, and Amazon. Reporting to the Director of Performance Marketing, you will collaborate closely with the creative and brand marketing teams to drive the success of the company's business.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Paid Media Campaign Implementation: Manage the end-to-end process of paid media campaigns on platforms such as Meta, Google, and Amazon, focusing on strategy, targeting, bidding, content, and creative assets.

• Multi-Touch Attribution Analytics: Utilize multi-touch attribution models to optimize campaign performance and ensure accurate tracking of customer interactions across various touchpoints.

• A/B Testing Execution: Execute A/B testing for landing pages, and ad copy to gather statistically significant data and improve campaign effectiveness.

• Collaboration with Creative Team: Work closely with the creative team to leverage insights from campaign performance and enhance future concepts.

• Performance Analysis and Reporting: Analyze campaign performance and compile detailed reports on key performance metrics to share with internal teams.

• Ad Copywriting: Write concise and compelling ad messages for paid media campaigns.

• Project Management: Manage marketing projects efficiently, maintaining priorities, deadlines, and deliverables.

• Additional Marketing Projects: Assist with other marketing initiatives as needed.

Experience Required:

• Minimum 3+ years marketing experience.

• Minimum 3+ years of media buying and ads trafficking, with a track record of building high-converting funnels and driving quantifiable results.

• Minimum 2+ years experience managing Amazon Marketplace Ads.

• Minimum 2+ years experience working in e-commerce and D2C products.

• Proven experience managing large six-figure annual media budgets.

• Proficiency in Facebook Ads Manager and Google Adwords.

• Strong skills in Google Suite products.

Extra Qualifications That Will Set You Apart:

• Experience in Snapchat, TikTok, or Pinterest ads trafficking.

• Experience in app install ads and Apple Search ads.

• Proficiency in Google Analytics.

• Previous experience in an agency setting.

• Experience with subscription products.

Culture Fit:

• Team player with a “can do” attitude and no ego.

• Business-first mindset, making decisions in the best interest of the company.

• Open communication style, willing to share both good and bad news.

• Proactive and innovative, always thinking of new ways to grow the business even beyond your role responsibilities.

Opportunity:

This is an exciting opportunity to drive digital marketing efforts for a leading fitness company. As a Paid Media Specialist, you’ll manage and optimize paid campaigns across Google, Facebook/Instagram, and Amazon. Collaborate with creative and brand marketing teams to execute high-impact strategies and drive measurable business growth.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets