Marketing Operations Analyst

We're seeking a dynamic and analytical Marketing Operations Analyst to build our marketing analytics function. Reporting to the Director of GTM Systems, you'll be instrumental in building the foundation for our marketing reporting and process optimization. You'll be the architect of our marketing data, ensuring we have clear visibility into performance and can make data-driven decisions to fuel our rapid growth. If you're passionate about leveraging data to drive impactful marketing strategies and thrive in a fast-paced environment, we want to hear from you.

A little about us…Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $450M in Series D in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

More about our team and company:

• Watch our culture videos: https://fleet.io/culture
• Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers

Your impact

Build & Own Marketing Reporting:

• Design, develop, and maintain comprehensive marketing dashboards and reports to track key performance indicators (KPIs) across all channels and campaigns.
• Provide actionable insights and recommendations to optimize marketing spend and improve campaign effectiveness.
• Establish a robust reporting framework to monitor lead generation, conversion rates, customer acquisition costs (CAC), and return on marketing ad spend (ROAS).

Manage Marketing Attribution:

• Own and refine our in-house marketing attribution model to accurately measure the impact of different marketing touchpoints.
• Analyze attribution data to identify high-performing channels and campaigns and optimize marketing spend accordingly.
• Ensure data integrity across all systems that feed the attribution model.

Marketing Process Optimization:

• Map and document end-to-end marketing process flows, including lead routing, campaign execution, and data management.
• Identify bottlenecks and inefficiencies in existing processes and implement improvements to streamline workflows.
• Develop and maintain documentation for marketing processes and best practices.
• Analyze lead conversion rates through the demand generation engine, and report on performance by stage, channel and campaign.

Data Management & Integration:

• Ensure data accuracy and consistency across all marketing systems.
• Collaborate with the GTM Systems team to integrate marketing tools and data sources.

Strategic Analysis & Communication:

• Regularly present marketing analytics and performance reports to marketing leadership, providing clear and concise insights.
• Develop data-driven recommendations to optimize marketing strategies and achieve business objectives.
• Collaborate with marketing leadership to define key performance indicators (KPIs) and track progress.
• Translate complex data into actionable insights for both technical and non-technical audiences.

Your experience

• 4+ years of experience in a Marketing Operations role, preferably in a B2B SaaS environment.
• Proven track record of building and managing marketing reporting functions.
• Strong understanding of marketing attribution models and methodologies.
• Experience mapping and optimizing marketing processes.
• Expertise in marketing automation platforms (Marketo preferred) and deep experience in SFDC reporting
• Proficiency in data analysis and visualization tools, including Google Sheets and Coefficient.
• Strong SQL skills for data querying and manipulation.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Fully stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012 #LI-REMOTE

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.