Marketing Manager

About Everfield

Everfield buys, builds, and grows European vertical market and specialist software companies, providing them with the tools they need to move to the next level. Our mission is to foster ambition, fuel growth, and unlock opportunities for Europe’s software ecosystem.

Companies in the Everfield ecosystem follow a decentralised model, maintaining their team, brand, and offices, while focusing on what they do best - building products and supporting customers. Everfield provides support in talent acquisition, HR, and a team of experts in building and growing European B2B SaaS companies consult on financial and operational topics from. Founded in 2022, Everfield has an ecosystem presence in 7 countries, and growing.

About the Company

AGroup is a rapidly growing SaaS company specializing in HR, T&A, and payroll automation solutions for large enterprises. We deliver innovative technology that empowers businesses to optimize processes, drive efficiency, and achieve growth. As we expand our presence, we are building a high-performing marketing function dedicated to driving impact within the industry and reaching more organizations in need of our solutions.

About the Role

We are seeking an experienced and strategic B2B Marketing Manager to lead the development and execution of marketing initiatives focused on content and events, with an emphasis on the Polish and Baltic markets. This role is ideal for someone who thrives on creating and managing impactful content strategies, event marketing, and digital presence while also ensuring alignment with business growth objectives. As a key contributor to our expansion, you’ll shape our marketing vision, oversee the company’s website redesign, and produce high-quality content in Polish and English to support sales and engagement.

Key Responsibilities

Strategic Marketing Leadership:

• Develop and own a comprehensive B2B marketing strategy focused on attracting, engaging, and converting leads across all stages of the funnel

• Set measurable objectives aligned with business goals and use data-driven insights to iterate and improve on the strategy

• Collaborate closely with sales, product, and executive teams to align on goals, messaging, and strategic initiatives

Brand Building & Content Strategy:

• Develop and refine brand positioning and messaging to strengthen brand awareness and establish our company as a thought leader within HR technology

• Develop and execute a content-driven marketing strategy tailored to the Polish and Baltic markets, with a focus on HR management in large organizations

• Oversee the production of high-value sales collateral, including case studies, whitepapers, and email campaigns

• Manage content creation for social media and other digital platforms to engage target audiences effectively

• Ensure that all content is available in both Polish and English, with localization considerations for each market

• Lead the complete website redesign, including SEO optimization, to improve online visibility and lead generation

Performance Tracking & Optimization:

• Establish KPIs and implement performance tracking for content and event marketing effectiveness, focusing on key metrics such as lead quality, engagement, and conversion rates

• Conduct regular analysis and reporting on marketing performance, making data-driven recommendations for optimization and future growth

• Collaborate with internal teams to set up HubSpot or other relevant CRM and marketing automation tools to support tracking and reporting needs

• Stay current on industry trends, competitive analysis, and emerging opportunities to adapt strategy accordingly

  Freelancer & Consultant Management:

• Coordinate and manage the work of freelancers and consultants involved in content creation, SEO, and event planning

• Ensure quality control and brand consistency in all outsourced work

• Oversee contracting, project timelines, and deliverables for external partners.

• Future Team Growth & Development: As the marketing function expands, play a key role in hiring and developing a dedicated team

About You:

• 3-5 years of experience in B2B marketing, preferably in SaaS or technology-focused industries

• Native-level proficiency in Polish and fluency in English (both written and spoken) are required

• Strong understanding of brand building, content marketing, and audience engagement strategies

• Proficient in CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics)

• Ability to manage freelancers and consultants, ensuring high-quality output and brand consistency

• Familiarity with SEO principles, digital marketing tactics, and CRM/marketing automation tools (HubSpot) is a plus

• Analytical mindset with the ability to track performance metrics and optimize marketing efforts based on data insights

We know the ideal candidate may not tick every single box, so if you have a strong foundation in B2B marketing and are excited about this role, we encourage you to apply—even if you don’t meet every qualification.

Benefits:

• Salary: Competitive salary range based on experience

• Impact: Opportunity to shape the strategic direction of the marketing function and contribute to company growth

• Career Growth: Potential to expand and lead a larger team as the company scales

• Health insurance coverage: Clinic subscription under the Polish health insurance model

• Mobile voice and data plan

• Hybrid work model: some in-office presence required

• Unlimited free access to e-learning training for self-development

• Possibility to agree on flexible working hours

• Performance-based bonus structure