Marketing Administration Support
About the Role
We are seeking a detail-oriented and tech-savvy HubSpot and Marketo Marketing Administration Support specialist to assist in managing and optimizing our marketing automation platforms.
This role will be responsible for executing marketing campaigns, maintaining data integrity, and ensuring seamless integration between HubSpot, Marketo, and other sales/marketing tools. The ideal candidate has hands-on experience with both platforms and a strong understanding of marketing automation best practices, particularly in a sales-driven environment.
Key Responsibilities:
- Administer, configure, and maintain HubSpot and Marketo to support marketing and SDR operations.
- Build, test, and deploy automated email campaigns, workflows, and lead nurturing sequences tailored for SDR outreach.
- Optimize lead scoring models and MQL-to-SQL conversion tracking to align with SDR performance metrics.
- Enrich and verify contact data within HubSpot and Marketo to ensure accuracy and usability for outbound campaigns.
- Manage data hygiene, segmentation, and database integrity within both platforms.
- Collaborate with marketing and sales teams to optimize lead routing and engagement workflows.
- Generate reports and dashboards to track MQLs, SQLs, conversion rates, and SDR efficiency.
- Support integration of HubSpot and Marketo with CRM systems (Salesforce preferred), ZoomInfo, and other sales intelligence tools.
- Troubleshoot and resolve issues related to marketing automation workflows, forms, and landing pages.
- Ensure compliance with GDPR, CAN-SPAM, and other relevant email marketing regulations.
- Provide training and support to SDRs and marketing team members on best practices for using HubSpot and Marketo effectively.
Requirements:
- 2+ years of experience in marketing automation, specifically with HubSpot and Marketo.
- Strong knowledge of lead nurturing, MQL-to-SQL conversion optimization, and SDR automation workflows.
- Experience with CRM platforms (Salesforce preferred) and integrating marketing automation tools.
- Ability to analyze marketing data and optimize campaigns for higher SDR engagement and conversion rates.
- Experience with contact data enrichment platforms such as ZoomInfo or similar tools.
- Familiarity with HTML/CSS for email and landing page customization (a plus).
- Strong problem-solving skills and attention to detail.
- Excellent communication and collaboration skills.
Preferred Qualifications:
- HubSpot and/or Marketo certification.
- Experience in a sales-driven B2B marketing environment.
- Knowledge of API integrations and marketing technology stacks.
- Familiarity with ABM (Account-Based Marketing) strategies.HubSpot and/or Marketo certification.
$7 - $8 an hour
About 1840 & Company
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.
Similar Jobs
-
Office Coordinator
Tala
-
-
-
-
Office Coordinator
Tala
