Market Research Director

THE CHALLENGE

We’re looking for a Director of Market Research to drive strategic research initiatives that deepen our understanding of the event industry landscape, competitors, creators, and consumers. This role will play a key part in shaping business strategy, marketing effectiveness, and brand health tracking by delivering actionable insights that inform decision-making across the organization.

THE ROLE

As the Director of Market Research, you will lead the development of insight-driven strategies that enhance Eventbrite’s competitive positioning, brand perception, and product-market fit. You will oversee research initiatives that provide a holistic understanding of market trends, competitive dynamics, audience behaviors, and marketing impact, ensuring we stay ahead of industry shifts and customer needs.
This is a high-visibility, strategic role that requires a proven research leader who can combine qualitative and quantitative insights to drive business outcomes. You will partner cross-functionally with Marketing, Product, Strategy, and Leadership to deliver insights that fuel growth and innovation.

WHAT YOU'LL DO

• Market Landscape & Competitive Intelligence
• Conduct ongoing market research to track industry trends, emerging technologies, and shifts in the event economy.
• Develop a structured competitive intelligence program to benchmark Eventbrite’s positioning, product offerings, and go-to-market strategies against key players.
• Identify growth opportunities by analyzing market size, segmentation, and untapped customer needs.
• Synthesize external data (industry reports, financial filings, third-party research) with internal insights to inform strategic planning and executive decision-making.
• Creator & Consumer Research
• Design and execute research initiatives to understand event creators and attendees, including motivations, behaviors, and pain points.
• Build customer segmentation models that help tailor Eventbrite’s offerings, messaging, and product development.
• Oversee qualitative and quantitative studies (surveys, focus groups, in-depth interviews, ethnographies) to uncover deep audience insights.
• Partner with the Product and Marketing teams to evaluate feature adoption, user experience, and customer satisfaction.
• Brand Health & Campaign Effectiveness
• Establish and manage brand health tracking, ensuring a consistent pulse on brand perception, awareness, and sentiment.
• Develop a measurement framework to assess the impact of marketing campaigns, sponsorships, and brand activations.
• Leverage research to optimize brand positioning, messaging, and creative strategy for maximum resonance.
• Partner with analytics teams to connect research insights with performance data, sales trends, and user engagement metrics.
• Cross-Functional Collaboration & Leadership
• Act as a strategic partner to Marketing, Product, Growth, and Leadership by translating research insights into actionable recommendations.
• Build and manage a team of researchers, external agencies, and vendors to execute best-in-class research programs.
• Advocate for a data-driven, customer-centric approach to decision-making across the organization.
• Present findings to senior executives, ensuring research is leveraged to shape business and marketing strategies.

WHAT WE ARE LOOKING FOR

• 12+ years of experience in market research, consumer insights, or strategy, ideally in a tech with 10yrs of experience in the industry, marketplace, or consumer-facing business.
• Proven experience leading end-to-end research programs, from design to execution and synthesis.
• Strong expertise in quantitative and qualitative research methodologies, including survey design, segmentation, focus groups, and brand tracking.
• Ability to turn complex data into clear, compelling insights that drive decision-making.
• Experience managing third-party research agencies and vendors to execute large-scale studies.
• Deep understanding of competitive intelligence, market sizing, and consumer behavior analysis.
• Familiarity with brand tracking and marketing effectiveness measurement frameworks.
• Excellent storytelling, data visualization, and executive communication skills.
• Experience leading and mentoring teams, with a strong ability to influence cross-functional stakeholders.

ABOUT EVENTBRITE

At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life. 

Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority. 

Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace.  Read more about our Diversity and Inclusion work for our team, culture, and community.

BENEFITS

We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.

Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).

EQUAL OPPORTUNITY

At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.

If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.