Lead Generation Manager

About the company:

Softermii (https://www.softermii.com/) is an outsourcing/outstaffing company with more than 8 years of experience in web and mobile application development with a team of more than 120 specialists from 6 countries.

We have withstood multiple challenges, such as COVID-19 pandemic and war aggression against Ukraine, we have secured sustainable development processes, saved all our projects and jobs. Even more – we’re constantly growing.     

Every day we add new project to our portfolio in the following areas of expertise:

• Healthcare
• Real estate
• Livestream E-commerce
• Fintech (WealthTech, Capital Trading)
• Real Time Communications (RTC)

In addition, we develop 2 of our own solutions that help our customers get faster applications for video or audio calls (https://www.softermii.com/solutions/vidrtc) or an application for real estate with 3D visualization

(https://www.softermii.com/solutions/apartmii)

Company’s mission:

Softermii: Succeed Without (L) imitations

We will turn any idea into a valuable product.

Our plans as a company:

We want to move from a regular outsourcing business to an ecosystem of outsourcing, education and product development companies.

💥Role: We’re looking for an experienced Lead Generation Manager (Middle+ / Senior level) to join our business development team and take full ownership of our multichannel outreach strategy. This role is ideal for someone who is proactive, creative with strategy, and confident managing outbound and inbound lead generation strategies across LinkedIn, Upwork, and email.

👬Why we have opened this vacancy: Team extension.

👨‍💻Type of cooperation: Full-time, remote.

👯Your responsibilities on the project will be handling various lead generation activities in the Sales Department:

- Build and manage outbound outreach workflows using Smartlead, Clay, Apollo, and LinkedIn automation tools.

- Launch and optimize outreach campaigns (email and LinkedIn) with a help of marketing department and clear ICP strategy.

- Oversee and improve leadgen flows through all active channels (LinkedIn, email, Upwork, inbound).

- Track and manage leads in HubSpot with clear segmentation and tagging.

- Generate strategies for Upwork, outreach, target segmentation, and market testing.

- Upwork account performance: improve win rate, refine proposals, and define new approaches.

- Identify and validate lead opportunities, qualify them, and schedule intro calls for the Sales team.

- Regularly report on leadgen performance and collaborate on strategy improvement.

- Stay up-to-date with trends and tools in automation, personalization, and lead generation.

👨‍👩‍👧‍👦You can be part of the following team: 5 people (Leadgen Team Lead, Leadgen manager, Sales manager, Head of Sales, Marketing team lead).

🕹Tools we use: Jira, Confluence, HubSpot

🗞Our requirements to you:

- 2+ years of proven experience in B2B lead generation for IT/software services;

- Strong hands-on experience with LinkedIn outreach, Upwork, email automation, and lead databases;

- Good writing skills for short-form messages and sequences;

- Deep understanding of CRM tools (HubSpot preferred) and automation platforms (Clay, Smartlead, Apollo, etc);

- Ability to work independently, track KPIs, and take ownership of funnel performance;

- High level of self-organization, attention to detail, and communication skills;

- Fluent English — B2+/C1 level, both written and spoken.

💥It would be cool if you have experience:

- Experience setting up ICP-based strategies;

- Knowledge of sales funnels and conversion tracking;

- Familiarity with analytics/reporting tools.

👨‍💻Who will you have the opportunity to meet during the hiring process (stages):

Call, HR, Tech with TL, Final interview with Head of Sales

What we can offer you:

1. We have stable and highly-functioning processes – everyone has their own role and clear responsibilities, so decisions are made quickly and without unnecessary approvals. 
2. You will have enough independence to make decisions that can affect not only the project but also the work of the company.
3. We are a team of like-minded experts who create interesting products during working hours, and enjoy spending free time together.
4. Do you like to learn something new in your profession or do you want to improve your English? We will be happy to pay 50% of the cost of courses/conferences/speaking clubs.
5. Do you want an individual development plan? We will form one especially for you + you can count on mentoring from our seniors and leaders.
6. Do you have a friend who is currently looking for new job opportunities? Recommend them to us and get a bonus.
7. And what if you want to relax? Then we have 21 working days off.
8. What if you are feeling bad? You can take 5 sick leaves a year.
9. Do you want to volunteer? We will add you to a chat, where we can get a bulletproof vest, buy a pickup truck or send children's drawings to the front.
10. And we have the most empathetic HRs (who also volunteers!). So we are ready to support your well-being in various ways.

A little more information that you may find useful:

• our adaptation period lasts 3 months, this period of time is enough for us to understand each other better;
• there is a performance review after each year of our collaboration where we use a skills map to track your growth;
• we really have no boundaries in the truest sense of the word – we have flexible working day, remote or office is up to you.

Of course, we have a referral bonus system. So if you have a friend who likes our job opening, you can give us their telegram contact, and we in turn will thank you with a bonus if we start working with them!