Lead, Digital Marketplaces
The Lead, Digital Marketplaces plays a pivotal role in driving successful marketing campaigns within
various retail media platforms. They leverage their expertise to build and optimize campaigns, interpret
data to derive insights, and foster strong client relationships. With a keen eye on emerging trends, they
continuously innovate strategies to maximize ROI and achieve client objectives. Their analytical skills,
strategic approach, and commitment to results contribute to the overall success of retail media
advertising efforts.
What you'll do:
- Foster strong relationships with clients through regular communication via phone and email, ensuring their needs and concerns are addressed promptly and effectively.
- Lead the development, implementation, and optimization of marketing campaigns within various retail media ad consoles for a diverse range of eCommerce clients, driving optimal results and ROI.
- Proactively develop creative solutions tailored to each client's specific challenges and objectives, ensuring strategies align with their unique goals and market positioning.
- Analyze digital marketing analytics and data to interpret client KPIs, identify trends, and make informed recommendations to enhance campaign performance and achieve client objectives.
- Optimize campaigns across multiple retailers such as Walmart, Instacart, and Target, while also devising processes for effective campaign launches that support clients' product catalogs.
- Continuously seek new marketing opportunities and innovative strategies to enhance brand awareness, optimize advertising efforts, and drive sales volume for clients.
- Stay updated on retail media trends and innovations, becoming a subject matter expert in retail media advertising across various platforms and retailers.
What we're looking for:
- Minimum of 1-2 years of hands-on experience working with various marketplaces such as Criteo, Walmart, Instacart, Amazon, etc., including a strong understanding of their platforms and operations.
- At least 2 years of professional experience in relevant fields, demonstrating a solid foundation in digital marketing, eCommerce, or related areas.
