ABOUT US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.
OUR TEAM
At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.
To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.
WHAT YOU’LL NEED
Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.
THE ROLE
OLIPOP is looking for a Brand Manager to join our growing Marketing team. As a Brand Manager, you will be responsible for overseeing and managing multiple work streams from start to finish. You will work closely with cross-functional teams, including sales, omni-channel, creative, ops and production, to drive efficient and effective project execution. This role requires strong leadership skills, a big picture mindset, and excellent project management abilities.
RESPONSIBILITIES
- Pipeline Strategy & Management – Contribute to a balanced, strategic pipeline, incorporating price pack architecture, line extensions, and breakthrough innovations.
- Synthesize Insights & Research – Connect insights from consumer, category, and industry trends to inform innovation opportunities.
- Business Case Development – Collaborate with Insights and Market Research teams to pull key data and build compelling innovation business cases.
- Customer & Market Integration – Align innovation plans with commercial and marketing strategies to ensure successful sell-in and commercialization.
- Cross-Functional Execution – Partner with R&D, Supply Chain, Operations, Finance, and Regulatory teams to ensure product feasibility and successful launch.
- Market Activation – Support the transition from development to commercialization, ensuring a strong go-to-market execution.
- Process & Execution – Help refine innovation frameworks and improve processes to drive efficiency and effectiveness.
QUALIFICATIONS
- Bachelor's degree in Marketing, Strategy or related field preferred.
- 5+ years experience in Innovation, Marketing, or Strategy within a consumer brand.
- Strong ability to synthesize insights from multiple sources and translate them into actionable business opportunities.
- Expertise in innovation pipeline development, including price pack architecture, incremental innovation, and disruptive innovation.
- Excellent project management and organizational skills.
- Familiarity with stage-gate or agile innovation processes.
- Flexibility to adapt to changing priorities and requirements.
- Positive attitude and a willingness to go above and beyond to ensure program success.
- Familiarity with the OLIPOP brand.
- Experience working in a startup/growth environment is a plus but not required.
REPORTS TO: VP of Innovation
COMPENSATION:
$120,000-$130,000 base salary + bonus
We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
