Email Marketing Specialist

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As an Email Marketing Specialist reporting to the Director of Brand & Content Strategy, you’ll manage end-toend email campaigns that align with our overall strategy and business goals. Leveraging HubSpot, you’ll
design, execute, and optimize campaigns that drive engagement, conversions, and retention. This role
requires combining technical skills, creative thinking, and data-driven insights to deliver impactful
communications.

Key Responsibilities:

    • Campaign Management: Develop, execute, and optimize email campaigns, including newsletters, drip campaigns, and promotional emails.
    • HubSpot Expertise: Use HubSpot to build and manage email templates, contact lists, workflows, and reporting dashboards.
    • Segmentation & Personalization: Segment contact lists and create targeted email content to personalize the user journey and maximize conversions.
    • Content Collaboration: Partner with copywriters and designers to create visually appealing, highperforming email assets.
    • A/B Testing: Design and execute A/B tests to optimize subject lines, email copy, CTAs, and design elements.
    • Performance Analysis: Track and analyze key metrics such as open rates, click-through rates, and conversions to measure campaign success and inform strategy.
    • Compliance & Best Practices: Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and follow industry best practices for deliverability and engagement.
    • Workflow Automation: Design and maintain email workflows for onboarding, lead nurturing, and reengagement campaigns.
    • Optimization: Continuously refine email templates, layouts, and content based on performance insights and industry trends.
$6 - $6 an hour
About 1840 & Company

1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.

Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.

We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com. #LI-NY1

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