Director of Marketing
X by 2 is an IT consultancy comprised of strategists, software architects, software engineers and designers. Through cutting-edge technology, advanced data analytics and human-centric design, we help insurers and healthcare organizations meet the demands of today’s digital consumer.
As our Director of Marketing, you will lead the development, execution, and ongoing evolution of our marketing and public relations strategy. In this role, you’ll collaborate cross-functionally across the organization—particularly with sales and leadership teams—to position X by 2 as a trusted consultancy and elevate our brand in the marketplace.
The ideal candidate is a strategic thinker, a strong communicator, and a hands-on leader with a proven track record of building and leading a marketing department—especially within a small company environment where adaptability, self-direction, and initiative are key. You should be energized by the opportunity to bring structure to a fast-moving organization, comfortable pushing back when needed, and unafraid of diving into ambiguity to drive clarity and results.
Ultimately, we’re looking for a change agent—someone who can bring fresh ideas, challenge the status quo, and develop creative, results-driven approaches that generate visibility, build credibility, and drive new business opportunities.
Key Responsibilities
- Define and evolve X by 2’s brand identity, marketing, and PR strategy.
- Build a high-performing marketing function, from shaping its structure to hiring and/or managing resources to fill skill gaps.
- Identify and implement marketing initiatives that align with both immediate business needs and long-term growth objectives.
- Develop and execute marketing programs that generate new sales leads, attract qualified talent, and strengthen brand perception internally and externally.
- Manage the creative execution of marketing campaigns from concept through delivery, partnering with internal stakeholders and external vendors.
- Create systems to measure the success and ROI of marketing initiatives, using insights to guide future decisions.
- Conceive, plan, and execute compelling campaigns, messaging, and tactics that engage target audiences and differentiate X by 2 in the market.
Qualifications
- Minimum of 8 years of proven experience in creative marketing and marketing leadership roles.
- Demonstrated success building or significantly scaling a marketing function, preferably within a small company
- Strong background in B2B marketing, particularly within technology consulting or professional services sectors.
- Experience with market research and data analysis to inform strategic planning.
- Excellent judgment on when to roll up your sleeves versus when to delegate—along with a strong network of trusted vendors, freelancers, or agencies.
- Track record of building and driving successful marketing programs that produce measurable results.
- Broad experience across marketing disciplines, including communications, branding, positioning, and messaging.
- A confident leader and strategist—comfortable making decisions, offering a point of view, and collaborating across departments.
- BA/BS in Marketing or a related field required.
- Local to the metro Detroit area and available to work in-office a few days per week.
Perks and Benefits
- Home Office Reimbursement
- Professional Self-Development Program
- Health and Wellness Reimbursement
- Professional Dress Allowance
- Employees can also earn points through recognition, travel and more, to redeem for unique experiences.
- Company-sponsored social events
Work-Life Balance
- Enjoy a flexible hybrid work model, balancing remote work with time in the office
- Paid time off for vacation, unlimited sick days (as needed) and holidays
Compensation
- Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers.
- Profit Sharing
- 401(k) with employer match
- $160,000-$170,000
$160,000 - $170,000 a year
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