Director of Creator, TikTok Shop

Director of Creator, TikTok Shop

Location: Remote | Team: TikTok Shop | Reports to: Director of TikTok Shop

Type: Full-time

About Darkroom

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. We have been recognized as one of the fastest growing private companies in America by Inc. 5000 (2023), a top 1% digital advertiser by Varos (2023), and our founders were named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024).

The Role

Darkroom is hiring a Director of Creator, TikTok Shop to lead the vision, growth, and operations of our in-house creator network. As a key leader in the TikTok Shop department, you'll manage a team of Creator Leads and drive creator strategy across all client campaigns.

This role is responsible for scaling our creator and affiliate infrastructure, activating high-performing partnerships, and building the systems, perks, and events that make Darkroom a top destination for TikTok talent. You’ll work closely with the Director of TikTok Shop and Director of Accounts to ensure creator output directly drives GMV growth and performance across our portfolio.

What You’ll Do

• Creator Network Ownership: Build and scale Darkroom’s proprietary TikTok creator network, with a focus on retention, performance, and brand alignment.

• Team Management: Lead and mentor Creator Leads and Creator Managers; establish best practices for outreach, onboarding, and relationship management.

• Program Development: Launch structured creator tiers, perks, and incentives that improve creator experience and output.

• CRM & Systems Oversight: Own the development of Darkroom’s creator CRM, reporting infrastructure, and tracking tools to manage scale and performance.

• Campaign Oversight: Collaborate with Strategists and the Director of TikTok Shop to match creators to campaigns, track output, and ensure delivery meets content and performance standards.

• Event Strategy: Lead the execution of creator-facing events, activations, and livestream initiatives that strengthen relationships and drive GMV.

• Performance Accountability: Report on creator campaign success, affiliate revenue contribution, and content quality trends using structured KPIs and platform data.

• Cross-functional Leadership: Partner with Accounts, Strategy, Media Buying, and Creative to align creator work with client objectives and campaign timelines.

Who You Are

• 3-5 years of experience in creator management, influencer strategy, or affiliate operations (agency or marketplace preferred).

• Strong understanding of TikTok Shop, live selling, affiliate commission models, and creator performance levers.

• Demonstrated experience managing creator teams, building scalable systems, and delivering against revenue KPIs.

• Experience organizing and executing events or programs that foster creator retention and community.

• Proficient with TikTok Creator Marketplace, UpPromote, or CRM platforms used for influencer/affiliate tracking.

• Creative thinker with a performance mindset—you know how to balance brand, content, and sales.

• Excellent communicator and collaborator with a proven ability to lead across departments and client needs.

What it's like to work at Darkroom

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:

• Unlimited Vacation Policy and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp.

• Location, location, (or no) location: Remote-first culture with a strong community base. With hubs in the Bay Area, New York, Philly, Lisbon, São Paulo, and Barcelona!

• Health & Wellness: Company-sponsored medical, dental, and vision benefits, so you can stay as healthy as can be.

• Parental Leave: A flexible and supportive policy for both birthing and non-birthing parents.

• Finances, Growth, and Retirement: After one year, access to a robust 401k with company match, equity incentives, and profit-sharing opportunities.

• Endless Opportunities for Growth: Our interdisciplinary structure gives Darkroomers exposure to cross-functional projects and accelerated career development.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.