Director, Corporate Marketing

SUMMARY: Groundfloor is on the hunt for a seasoned marketing leader to shape, build, and spearhead our corporate brand & marketing efforts. In this role, you'll lead the development and execution of marketing initiatives at the corporate level, reporting directly to the CEO. In this high-impact role, you will oversee branding, help coordinate public relations, drive shareholder communications, and assist with company events while supporting and aligning marketing efforts across Lending and Investing business units. This position is pivotal in shaping the company’s overarching marketing strategy and ensuring consistent, impactful messaging across all stakeholder groups..

Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!

THIS JOB MIGHT BE FOR YOU IF: 

• You are passionate about leading marketing strategies that align with business goals and drive growth in a fast-paced, innovative environment.
• You love solving problems, fine-tuning strategies, and driving process improvements. 
• You know your way around the tools and vendors that will help accelerate growth and ensure sustainable scaling
• You excel at managing multi-channel campaigns, optimizing budgets, and using data-driven insights to inform decisions.
• You thrive in a startup culture, taking ownership of projects from concept to execution, while collaborating closely with cross-functional teams.
• You are a creative thinker, able to refine brand messaging and positioning.
• You enjoy building relationships with investors and engaging finance communities.

A DAY IN THE LIFE: 

Brand Strategy and Management

• Lead the development and evolution of the company’s corporate brand, ensuring consistency across all business units and communication channels.
• Establish and enforce brand guidelines to maintain a unified and recognizable identity.
• Collaborate with business unit marketing teams to integrate the corporate brand into their strategies and campaigns.

Corporate Marketing Campaigns

• Design and execute corporate-level marketing campaigns that promote the company’s values, initiatives, and achievements to external and internal stakeholders.
• Oversee the creation of corporate marketing content tailored to investors, partners, employees, and other key audiences.
• Partner with business units to provide tools and resources that enhance their marketing efforts.

Shareholder and External Communications

• Collaborate with the CEO, senior leadership, and investor relations team to craft compelling communication materials for shareholders and investors.
• Oversee the production of quarterly and annual reports, investor presentations, and other shareholder-focused content.
• Support the planning and promoting of investor events, such as webinars and shareholder meetings.
• Guide corporate communications, including executive messaging, public relations, and thought leadership efforts.
• Foster relationships with media outlets, industry influencers, and external stakeholders to amplify the company’s profile.
• Drive awareness and boost brand sentiment through targeted campaigns, ensuring the company becomes a recognized leader in real estate investing.
• Manage crisis communication strategies in alignment with the executive team.

Collaboration Across Business Units

• Act as a central marketing resource, collaborating to set  strategic direction and providing support to business unit marketing teams.
• Facilitate the sharing of best practices, tools, and resources to ensure consistency and effectiveness across the organization.
• Collaborate with cross-functional teams to ensure marketing efforts are integrated and aligned with broader corporate objectives.
• Define and execute the corporate brand strategy, ensuring consistent messaging and positioning across all touchpoints.
• Oversee global event strategy, including industry conferences and internal events, to drive brand visibility.

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• A bachelor’s degree in marketing or a related field.
• 7+ years of experience creating and executing integrated marketing strategies, ideally in fintech, financial services, or real estate.
• Proven ability to align marketing efforts with business goals to drive measurable results.
• Strong communication and collaboration skills, with experience working cross-functionally with product, finance, and leadership teams.
• A self-starter who thrives in a fast-paced, startup environment and can manage projects autonomously

Benefits

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

GROUNDFLOOR is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

About GROUNDFLOOR

Since its launch in 2013, participants in GROUNDFLOOR’s real estate loans have earned annualized returns averaging 10 to 12 percent in a 6 to 12-month timeframe. No prior real estate knowledge is needed, and the $10 minimum is intentionally a low barrier to entry to give everyone the ability to build wealth in real estate. To date, GROUNDFLOOR remains the only platform offering direct participation in individual real estate investments to all on a broad scale, regardless of income or net worth.

The company is headquartered in Atlanta and has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company has over 6,400 public shareholders and is 30 percent customer-owned.