Digital Marketing Manager

Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations.

We ensure our nation's healthcare workforce is healthy, safe, and compliant to work. Learn why Propelus is trusted by 5+ million professionals:

https://propelus.com/.

Description |  Propelus is seeking a proactive, results-driven Digital Marketing Manager to optimize our online product presentation and ensure a seamless shopping experience for our customers. In this role, you will collaborate across teams to develop and implement strategies that drive online sales, enhance user experience, and improve overall site performance. The ideal candidate will bring expertise in e-commerce content development, A/B testing, personalization, SEO, and digital marketing tools, with a proven track record in ecommerce (B2C) and/or SaaS (B2B) solutions—preferably within the continuing education industry.

Responsibilities | Duties include but are not limited to:

Strategy & Optimization:

• Collaborate with the Senior Director of eCommerce and Director of Growth Marketing to develop and evolve strategies that maximize online sales, improve user experience, and drive customer engagement, including A/B testing, promotional strategies, UI/UX-driven content, personalization, SEO, and support B2B digital efforts.

e-Commerce Execution:

• Implement and optimize e-commerce strategies using third-party web tools (e.g., WordPress, A/B testing platforms, messaging tools) to enhance the online shopping and research experience.

Testing & Personalization:

• Define, execute, and analyze A/B and multivariate tests to optimize key touchpoints across the web experience, such as content, banners, and messaging, and implement personalized customer journeys.

Content Development:

• Collaborate with marketing, design, and content teams to develop engaging web, email and social content that align with brand objectives and enhance customer experience.

Promotional Planning:

• Assist in the development and execution of seasonal, promotional, and benefit-driven plans to increase conversions and customer retention.

SEO & Conversion Optimization:

• Optimize product listings, course content, and website elements to improve search visibility, site performance, and conversion rates, with a focus on SEO strategies for 2025 and beyond.

Performance Analysis:

• Monitor and report on the effectiveness of initiatives using web analytics and third-party tracking tools, deriving actionable insights to improve performance.

Market Research:

• Conduct regular competitive analysis to stay informed about industry trends, best practices, and competitor strategies, applying insights to improve the Propelus B2C and B2B presence.

B2B Digital Support

• Help optimize B2B email marketing program.

• Assist with SEO strategies and tracking for B2B websites.

• Provide incremental website support.

Qualifications & Desired Skills | 

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field — or equivalent relevant experience.

• 3+ years of experience working with SaaS solutions, preferably within the continuing education industry.

• Proven experience in e-commerce (B2C) and digital marketing. B2B digital marketing experience is a plus. 

• Proficiency in web analytics tools (e.g., Google Analytics) with the ability to derive and implement data-driven insights.

• Experience developing and executing A/B and multivariate tests, as well as personalization strategies.

• Strong knowledge of SEO strategies and methodologies to improve search visibility and conversion rates.

• Experience with UI/UX design principles and optimizing user experiences across web and email platforms.

• Proficiency in e-commerce platforms and digital marketing tools (e.g., VWO, Pendo, Salesforce Marketing Cloud). Proficiency in Hubspot and WordPress is a plus. 

• Experience developing web and email content, with a creative mindset and the ability to leverage AI technologies for content creation.

• Excellent attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.

• Strong communication and collaboration skills to work effectively with cross-functional teams.

• Self-driven, independent worker with a strong sense of initiative and accountability.

• Flexible and highly adaptable to changing business needs.

Preferred

• Experience guiding video content development.

• Experience working with customer journey mapping tools and techniques.

• Test-and-learn methodology expertise, with a focus on iterative testing and continuous improvement.

Benefits and Perks for Propelus employees located in the US include but are not limited to:

• Awarded one of BuiltIn's 2023 Best Place to Work and 7 years running by Outside Magazine!

• Professional development allowance to help you grow in the ways that mean the most to you.

• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent.

• 401K with company matching, as well as financial planning education and resources.

• Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.

• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services.

• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.

We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.

Full-time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part-time positions are scheduled to work a maximum of 30 hours per week (all part-time positions will be specified in the job title). Equipment, benefits, and perks are not provided to part-time employees. This job is open to candidates authorized to work in the US and located within US borders.