Digital Marketing Manager
About Us:
Portcast is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable. We are a predictive analytics company that offers a fast-paced, innovative environment where you will be empowered to sell our AI-product to C-level executives. We are customer-obsessed and are constantly working to provide our customers access to actionable and insightful data to build resilient supply chains.
Based in Singapore, and backed by leading VCs and senior industry advisors, Portcast is a team of young tech and industry talent building a game-changing product for the logistics and shipping industry. Portcast has attracted inbound leads from global industry leaders through word-of-mouth and our marketing efforts. As we scale to our next stage of growth, we’re expanding our marketing function to accelerate customer acquisition and business growth.
About the role:
We are seeking a Digital Marketing Manager to lead high-impact, scalable campaigns that drive measurable growth in customer acquisition. This will be an IC role and you’ll directly reporting to the Marketing Director. You'll be responsible for planning, executing, and optimizing digital initiatives across owned, earned, and paid channels—generating qualified leads and building a strong top-of-funnel.
What Success Looks Like in This Role:
- Significant growth in top-of-funnel metrics through effective SEO and digital marketing strategies.
- Consistent generation of high-quality leads with improved MQL-to-SQL conversion rates, contributing directly to revenue targets.
- Seamless integration of marketing automation workflows that improve efficiency in lead nurturing, segmentation, and scoring, leading to higher conversion rates and a stronger impact on revenue.
What You’ll Do:
- Plan and execute SEO strategies to improve organic search visibility, increase qualified traffic, and support long-term lead generation.
- Run paid campaigns across Google Ads, LinkedIn Ads, and other digital platforms to generate high-quality leads and build pipeline.
- Optimize website and landing pages for conversion and campaign-specific experiences.
- Manage marketing automation and workflows in HubSpot—lead scoring, segmentation, nurturing.
- Leverage analytics tools to track performance, identify insights, and continuously improve campaign effectiveness.
- Collaborate closely with content, sales, and product to align messaging and targeting.
To thrive in this role, you must have:
- 5+ years of experience in digital marketing for B2B SaaS or tech companies.
- A Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field.
- Hands-on expertise in SEO, SEM, paid social, and conversion optimization.
- Comfortable using HubSpot, GA4, and related analytics tools.
- Strategic and execution-oriented—able to take initiatives from concept to launch.
- Data-driven with a strong understanding of full-funnel metrics and marketing ROI.
- Proven experience in early-stage or high-growth startups managing multiple projects simultaneously.
- A self-starter mentality, with the ability to take ownership of projects from end to end and work autonomously to drive results.
Join us at Portcast and be part of a high performing team that is shaping the future of the logistics and shipping industry through cutting-edge predictive analytics!
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