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About our Client:
Our client is a wellness-driven beverage brand reshaping the energy drink landscape with a bold blend of health-conscious ingredients and an empowering, community-focused ethos. By blending functionality, aesthetic appeal, and innovative flavors, they create low-calorie, vegan, non-GMO drinks designed to fuel lifestyles ranging from daily routines to spontaneous adventures. Founded with inclusivity and sustainability in mind, they aim to energize their audience while redefining wellness trends through a spirited, vibrant brand experience.
Scope of the role:
The Creative Strategist will collaborate closely with the video editor and marketing teams to craft and execute standout video ad campaigns, contributing to the brand’s dynamic presence and growth.
Responsibilities:
•Develop comprehensive creative briefs outlining objectives, messaging, tone, and visual direction.
•Conceptualize innovative, engaging ad ideas that align with brand values and marketing goals.
•Provide creative guidance to video editors to enhance storytelling and ensure cohesive brand visuals.
•Stay informed on advertising trends and consumer behavior, particularly in Meta (Facebook/Instagram) ad formats.
•Monitor and analyze ad performance, recommending creative adjustments to boost engagement and conversions.
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