Creative & Copywriter Analyst – Paid Media
About CloudWalk:
We are not just another fintech unicorn. We are a pack of dreamers, makers, and tech enthusiasts building the future of payments. With millions of happy customers and a hunger for innovation, we're now expanding our neural network - literally and metaphorically.
CloudWalk is the Brazilian‑born fintech redefining global payments. Millions already use our solutions every day—and our U.S. Growth team is scaling creative output to match that momentum. Join us to own the copy and creative engine that fuels paid acquisition, owned content, and an expanding network of creators and influencers.
This is a remote role, but candidates must be located within the United States.
What You'll Do
- Own the creative pipeline – prioritize, brief, and ship high‑impact assets for Paid Media squad.
- Write copy that converts – craft high-impact ad creatives, landing-pages, and video scripts for paid-media channels.
- Develop video concepts & scripts – create concepts, storyboards, and production‑ready scripts for short‑form ads, UGC, and long‑form brand videos.
- Manage creator & influencer programs – source, vet, brief, and approve content from UGC creators and paid partners; own contracts, timelines, and performance tracking.
- Translate data into insight – partner with paid media analysts to iterate messaging and formats based on CVR, CPA, ROAS, and creative‑level testing.
- Lead external partners – run day‑to‑day with our U.S. creative agency and freelancers.
- Scale processes – build briefing templates, video analysis, influencer approval flows and rituals.
- Research new influencers – identify and recommend creators and influencers
What You'll Bring
- Relevant experience in copywriting and creative or influencer operations.
- Fluency in channel best practices for Meta Ads, Google Ads, TikTok, YouTube, and the metrics that matter.
- Hands‑on experience running creator/influencer campaigns: recruitment, contracting, content approvals, and performance analysis.
- Growth mindset—comfortable with rapid experimentation, feedback loops, and continuous learning
The Future We See
At CloudWalk, we envision a future where AI and automation redefine performance marketing, unlocking unprecedented efficiency and creativity:
• Marketing professionals leveraging AI to build hyper-personalized, data-driven campaigns at scale.
• Automation specialists designing seamless, AI-powered workflows that eliminate manual inefficiencies.
• Growth teams using machine learning to optimize acquisition, engagement, and retention strategies in real time.
• Engineers & data analysts integrating AI into performance marketing, bridging the gap between insights and execution.
• Creative teams collaborating with AI to generate high-impact ad creatives, messaging, and audience segmentation.
We’re building a world where automation amplifies human potential, allowing teams to move faster, make smarter decisions, and create marketing strategies that scale like never before. 🚀
Join us at CloudWalk, where we’re not just engineering solutions; we’re building a smarter, AI-driven future for payments—together.
By applying for this position, your data will be processed as per Cloudwalk's Privacy Policy that you can read here in Portuguese and here in English.
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