Content Marketing Specialist

THIS IS A REMOTE ROLE BASED IN THE UNITED STATES.

Civitas Learning seeks a highly skilled and detail-oriented Content Marketing Specialist to execute our content strategy across the customer lifecycle. This role will focus on developing and managing high-quality content that drives engagement, nurtures leads and supports sales efforts. You will work across various content formats, including web, blogs, podcasts, videos, white papers, research reports, social media, and sales enablement materials.

The ideal candidate is a self-starter, a strong writer and communicator, and has an understanding of AI-powered content marketing. You should be highly flexible, responsive, able to manage multiple projects, and adept at applying the latest content and product marketing strategies.

This role reports to the Director of Marketing and works closely with marketing, product, sales, and the Customer Development team.

Primary Responsibilities:

• Execute a comprehensive content strategy to engage customers at every funnel stage.
• Manage, create, and maintain content for blogs, white papers, research reports, videos, podcasts, and lead-generation assets.
• Optimize content for SEO, distribution, and engagement.
• Develop content that supports demand generation and lead nurturing campaigns.
• Create sales enablement materials like case studies, product one-pagers, and pitch decks.
• Manage and create content for social media and owned email newsletters.
• Leverage AI tools to enhance content creation, personalization, and distribution.
• Stay updated on the latest AI-powered content marketing trends and tools.
• Manage multiple content projects with attention to detail and strict deadlines.
• Edit and proofread content to maintain brand voice and messaging consistency.
• Lead a team of external content professionals, ensuring the successful execution of content projects.
• Monitor content performance analytics, providing insights and recommendations to improve content effectiveness.

Experience & Qualifications:

• 3–5 years of experience in content marketing, product marketing, or related roles.
• Strong writing, editing, and communication skills.
• Experience managing blogs, video content, podcasts, and sales enablement materials.
• Proven ability to use AI tools for content creation, research, and optimization.
• Strong understanding of SEO, lead generation, and inbound marketing strategies.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Ability to work independently and proactively drive content initiatives.
• Comfortable in a small team where flexibility and collaboration are essential.
• High-performing, self-starter who is excited to dive in and make things happen.
• A strong analytical mindset, paired with a curious and problem-solving attitude.
• Experience in education technology, SaaS, and B2B is a plus.
• Familiarity with tools like HubSpot, SEMrush, and WordPress is a plus.

We'd love to hear from you if you are passionate about marketing content to reach marketing and business goals.

WHY WE LOVE WHAT WE DO:

Civitas Learning is a student success company delivering the clearest path to improved higher education outcomes. The company’s Student Success Intelligence Platform leverages each institution’s unique data to find and distribute the strongest signals across the student lifecycle. These signals empower students to make the best possible decisions along their academic pathway. Advisors, faculty, and administrators can personalize support, scale meaningful action, and measure impact to dramatically improve student outcomes.

Today, Civitas Learning is a strategic partner to more than 325 colleges and universities, serving nearly 8 million students. Together with our growing community of partners, Civitas Learning is making the most of the world’s learning data to graduate a million more students per year by 2025.

Civitas Learning is an equal opportunity employer committed to inclusion and diversity. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. For roles located in the U.S., Civitas Learning uses E-Verify to verify the right of all new employees to legally work in the United States.