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Associate Director - Account Based Marketing

Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest Series B round.

About the role -
Sprinto is looking for a seasoned Account-Based Marketing (ABM) leader to build, scale, and own repeatable 1:few and 1:many ABM motions that drive real revenue — not just engagement metrics. This is a high-impact role that works directly with Sales to target, engage, and convert key accounts across the US, UK, EU, and ANZ. This is your stage if you’ve built ABM programs from scratch and love orchestrating full-funnel campaigns with a measurable pipeline goal

What are some key responsibilities?

    • The responsibilities for the role are -

      • 1. Strategy & Execution
    • Build and run 1:few and 1:many ABM programs targeting mid-market ICPs across US, UK, EU, and ANZ.
    • Create segmented account clusters and tailored journeys across ads, email, events, outbound, and web.
    • Drive personalization at scale through smart orchestration and content alignment.

      • 2. Sales Partnership & Pipeline Impact
    • Co-own plays with SDRs and AEs to generate meetings, accelerate deals, and engage buying committees.
    • Be a strategic ABM partner Sales can rely on for traction and deal progression.

      • 3. Campaigns, Channels & Ops
    • Launch campaigns across LinkedIn, programmatic, email, web personalization, and retargeting.
    • Use intent, firmographic, and behavioral data to deliver relevant, timely touchpoints.
    • Collaborate with content, design, and demand gen to ship high-converting ABM assets.

      • 4. Metrics & Iteration
    • Own KPIs: engaged accounts, pipeline velocity, opportunity creation, and revenue influence.
    • Run experiments, analyze results, and refine strategies continuously.
    • Share insights across teams to drive alignment and performance.

What are some key requirements?

    • 5+ years of relevant hands-on experience owning scaled 1:few and 1:many ABM programs in developed markets.
    • Proven success running ABM campaigns that drive revenue in mid-market to mid-enterprise segments.
    • Deep understanding of the ABM tech stack and how to operationalize it.
    • Comfortable running full-funnel campaigns across outbound, paid, lifecycle marketing, and events.
    • Strong strategic thinking and collaboration skills — able to influence and align Sales, Content, and GTM teams.
    • High ownership mindset, scrappy execution chops, and a data-driven approach to decision-making.

Benefits

    • Remote First Policy.
    • 5 Days Working With FLEXI Hours.
    • Group Medical Insurance (Parents, Spouse, Children).
    • Group Accident Cover.
    • Company Sponsored Device.
    • Education Reimbursement Policy.
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Sprinto

Category

Management

Employment type

Full-Time

Location

Bengaluru

Salary range

Prefer not to share

Posted

30 days ago

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