AI Ops Analyst - Marketing
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 200+ employees & helping 1000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest Series B round.
We are seeking an AI-first Operations Analyst to lead the integration and optimization of AI technologies within the Marketing team. This role is central to scaling intelligent marketing by operationalizing advanced AI/ML models, large language models (LLMs), and generative AI tools to drive growth, efficiency, and personalization across the funnel.
If you're passionate about leveraging AI to transform how marketing works from predictive insights and real-time decisioning to content creation and automation this role is for you.
What You’ll Be Doing:
- AI Systems Implementation:Lead the rollout and integration of AI tools across the marketing tech stack, including platforms like OpenAI, Jasper, HubSpot AI, and custom LLMs.
- AI-Driven Campaign Optimization:Use AI to automate and continuously optimize digital campaigns, content distribution, lead nurturing, and personalization at scale.
- LLM Workflow Design & Prompt Engineering:Build and refine workflows powered by large language models (e.g., ChatGPT), enabling automated content generation, audience targeting, and internal knowledge access.
- Predictive Lead Scoring & Buyer Intent Modeling:Deploy AI/ML models to score leads, predict conversion likelihood, segment audiences dynamically, and route leads intelligently to sales teams.
- AI Automation & Process Orchestration:Automate marketing processes (e.g., reporting, content tagging, CRM updates) using AI and low-code/no-code tools like Zapier or Make.
- Insight Generation & Decision Support:Use AI to extract insights from marketing performance data, identify trends, recommend actions, and generate auto-summaries for stakeholders.
- AI Governance & Model Monitoring:Define guardrails for ethical AI usage in marketing. Track model performance, ensure data privacy compliance, and continuously improve system reliability.
What You Bring to the Table:
- Bachelor’s degree in Computer Science, Data Science, Marketing Technology, or a related field.
- 2+ years of experience in AI operations, marketing technology, or data-driven marketing roles.
- Experience working with AI/ML tools and integrating them into real-world marketing workflows.
- Strong understanding of marketing tech stacks (e.g., HubSpot) and how data flows across systems.
- Ability to build and manage custom APIs to connect disparate tools, automate workflows, and enhance marketing performance.
- Familiarity with webhooks, data pipelines, or platforms like Zapier, Make, or custom scripts to unify and activate data.
- Hands-on skills in Python, SQL, or JavaScript for data transformation and API integration.
- Experience building intelligent agents or copilots tailored for marketing teams to drive efficiency and insights.
- Experience in using AI to improve lead scoring, content generation, campaign optimization, or customer segmentation.
- A curious mindset with a strong sense of ownership, problem-solving skills, and attention to operational detail.
Good to Have:
- Hands-on experience with prompt engineering and fine-tuning of LLMs.
- Exposure to AI frameworks like LangChain, RAG architecture, or vector databases (e.g., Pinecone, Weaviate).
- Understanding of attribution modeling, funnel analytics, and MarTech ecosystems (HubSpot, Apollo, ZoomInfo, Pabbly, Intercom, etc.).
Why You'll Love Working Here:
- Drive the AI transformation of marketing from the frontlines.
- Collaborate with cross-functional teams to build smart, automated systems.
- Gain hands-on experience with cutting-edge AI technologies.
- Contribute to meaningful, scalable growth with a future-forward marketing team.
Benefits
- Remote First Policy
- 5 Days Working With FLEXI Hours
- Group Medical Insurance (Parents, Spouse, Children)
- Group Accident Cover
- Company-Sponsored Device
- Education Reimbursement Policy
Marketing_POD
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